Senior Product Marketing Manager (R-16757)
Dun & Bradstreet - Jacksonville, Florida, United States, 32290![Dun & Bradstreet](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Dun & Bradstreet
Overview
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Overview
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Key Responsibilities:
Maintain a deep understanding of the Small Business domain, D&B SMB portfolio across multiple solutions, buyer needs, and drivers for buyer consideration.Serve as lead on SMB Go-to-market initiatives across Corporate Marketing, Digital and Corporate Communications to ensure a consistent and integrated plan across all facets of market facing programs, pulling the “thread” through market dynamics, positioning, messaging, personas, and solutions.Conduct research to understand customer needs and ensure insights are embedded in GTM programs and initiatives, such as thought leadership, training, and marketing activities.Collaborate with Paid Media, Demand Generation, Content and Business Intelligence leads to support development of go-to-market programs that help the company achieve its growth goals.Manage cross-functional execution and oversight of go-to-market programs for product launches in collaboration with Product, Sales, and Marketing teams.Develop relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations, and blogs.Work with Sales Enablement team to enable and educate the buyer and customer-facing roles (Sales, Customer Success, SDR, etc.) on the buyer, how they evaluate solutions and how to communicate the value of our solutions.Lead development of internal and external product presentations and content, both for Sales and for the SMB business segment, including event messaging and speaker assistance with talk tracks.Assist with internal meetings, reports and communications for the SMB business which include newsletters, team meetings, motivational GTM tactics, etc.Other duties as assigned.Skills and/or Certifications:
Bachelor’s degree and 5+ years of experienceExpertise in product marketing focused on SMB and Mid-Market customers across B2B and SaaS domainFluency in measurement and core KPIs within marketing, sales and product performanceExperience with Segmentation, Business Intelligence, User Journey Mapping and Marketing Automation tools a plusDemonstrated experience and success in developing high-performing sales engagement/enablement content and programs to ensure effectiveness of product positioning against customer business issuesSharp business instincts and motivated to thrive in a fast paced and continually growing environmentProven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growthExcellent verbal and written communication skills, with the ability to distill complex solutions into easy-to-understand positioning and value propositionsHighly collaborative, with the ability to communicate across all levels of the organizationEducation
Bachelors Degree - Required
Benefits We OfferGenerous paid time off in your first year, increasing with tenure.Up to 16 weeks 100% paid parental leave after one year of employment.Paid sick time to care for yourself or family members.Education assistance and extensive training resources.Do Good Program: Paid volunteer days & donation matching.Competitive 401k & Employee Stock Purchase Plan with company matching.Health & wellness benefits, including discounted Wellhub membership rates.Medical, dental & vision insurance for you, spouse/partner & dependents.Learn more about our benefits: http://bit.ly/41Yyc3d.
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