First Horizon Bank
AVP, Director of Marketing Analytics
First Horizon Bank - Tampa, Florida, us, 33646
Work at First Horizon Bank
Overview
- View job
Overview
Join to apply for the
AVP, Director of Marketing Analytics
role at
First Horizon Bank 1 day ago Be among the first 25 applicants Join to apply for the
AVP, Director of Marketing Analytics
role at
First Horizon Bank Get AI-powered advice on this job and more exclusive features. Location : Onsite in Houston, TX, Dallas, TX, Lafayette, LA, New Orleans, LA, Baton Rouge, LA, Memphis, TN, Nashville, TN, Knoxville, TN, Birmingham, AL, Miami, FL, Tampa, FL, Orlando, FL, Charlotte, NC, Raleigh, NC Summary First Horizon Bank is seeking a Director of Marketing Analytics to provide the insight and analytics reporting infrastructure to lead strategy and marketing decision-making. This role will drive initiatives impacting market positioning, customer segmentation, data analysis, and reporting across all channels. Reporting directly to the SVP Head of Marketing Analytics, the role aims to improve customer engagement, marketing decision-making, and strategy through analytics. Work Schedule : Monday - Friday 8:00am-5:00pm Responsibilities: Develop and execute marketing analytics strategy and roadmap for the company Build a center of excellence in marketing analytics by providing thought leadership in measurement, data collection, reporting, and test/learn methodologies Champion a culture of data-informed, insights-driven decision making Identify gaps in existing digital and customer insights reporting, recommend analytics reporting enhancements, and drive implementation Develop methodologies for campaign analytics, attribution, digital analytics, experimentation reporting, and more in partnership with business and marketing executives Monitor and report on marketing program impacts through performance evaluation Oversee adherence to timelines, data integrity, and consistency Design, build, and support marketing analytics deliverables by assimilating data from multiple sources and presenting information clearly to stakeholders Drive business results with data-based insights Support media, promotions, creative, and strategy, integrating analytics into the organization Experience, Skills, and Competencies: Bachelor's degree in Marketing, Economics, Mathematics, Statistics, or related field; higher degree preferred 7+ years in data and analytics, developing data-driven strategies, managing initiatives with company-wide impact 6+ years managing and mentoring research/data/analytics teams in regulated environments Experience with data analysis, syndicated/internal sales data, measurement, reporting, and data warehousing Proficiency with Tableau and Power BI dashboards Knowledge of data privacy, risk, and compliance frameworks Strong marketing strategy expertise, especially in retail and small business Ability to partner with stakeholders and manage multiple priorities Excellent communication and presentation skills High attention to detail and accuracy Values: positive attitude, transparency, flexibility About Us First Horizon Corporation is a leading regional financial services company, headquartered in Memphis, TN, operating in 12 states. We offer a range of banking and financial services and have been recognized as a top employer and reputable bank. More at
www.FirstHorizon.com . Benefit Highlights Medical, dental, vision, wellness incentives HSA with company match Maternity and parental leave Tuition reimbursement Mentor program 401(k) with 6% match
#J-18808-Ljbffr
AVP, Director of Marketing Analytics
role at
First Horizon Bank 1 day ago Be among the first 25 applicants Join to apply for the
AVP, Director of Marketing Analytics
role at
First Horizon Bank Get AI-powered advice on this job and more exclusive features. Location : Onsite in Houston, TX, Dallas, TX, Lafayette, LA, New Orleans, LA, Baton Rouge, LA, Memphis, TN, Nashville, TN, Knoxville, TN, Birmingham, AL, Miami, FL, Tampa, FL, Orlando, FL, Charlotte, NC, Raleigh, NC Summary First Horizon Bank is seeking a Director of Marketing Analytics to provide the insight and analytics reporting infrastructure to lead strategy and marketing decision-making. This role will drive initiatives impacting market positioning, customer segmentation, data analysis, and reporting across all channels. Reporting directly to the SVP Head of Marketing Analytics, the role aims to improve customer engagement, marketing decision-making, and strategy through analytics. Work Schedule : Monday - Friday 8:00am-5:00pm Responsibilities: Develop and execute marketing analytics strategy and roadmap for the company Build a center of excellence in marketing analytics by providing thought leadership in measurement, data collection, reporting, and test/learn methodologies Champion a culture of data-informed, insights-driven decision making Identify gaps in existing digital and customer insights reporting, recommend analytics reporting enhancements, and drive implementation Develop methodologies for campaign analytics, attribution, digital analytics, experimentation reporting, and more in partnership with business and marketing executives Monitor and report on marketing program impacts through performance evaluation Oversee adherence to timelines, data integrity, and consistency Design, build, and support marketing analytics deliverables by assimilating data from multiple sources and presenting information clearly to stakeholders Drive business results with data-based insights Support media, promotions, creative, and strategy, integrating analytics into the organization Experience, Skills, and Competencies: Bachelor's degree in Marketing, Economics, Mathematics, Statistics, or related field; higher degree preferred 7+ years in data and analytics, developing data-driven strategies, managing initiatives with company-wide impact 6+ years managing and mentoring research/data/analytics teams in regulated environments Experience with data analysis, syndicated/internal sales data, measurement, reporting, and data warehousing Proficiency with Tableau and Power BI dashboards Knowledge of data privacy, risk, and compliance frameworks Strong marketing strategy expertise, especially in retail and small business Ability to partner with stakeholders and manage multiple priorities Excellent communication and presentation skills High attention to detail and accuracy Values: positive attitude, transparency, flexibility About Us First Horizon Corporation is a leading regional financial services company, headquartered in Memphis, TN, operating in 12 states. We offer a range of banking and financial services and have been recognized as a top employer and reputable bank. More at
www.FirstHorizon.com . Benefit Highlights Medical, dental, vision, wellness incentives HSA with company match Maternity and parental leave Tuition reimbursement Mentor program 401(k) with 6% match
#J-18808-Ljbffr