Sr Business Analyst, Marketing Analytics
Academic Partnerships - Dallas, Texas, United States, 75201Work at Academic Partnerships
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Overview
Risepoint's
mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
A Day in the Life:The essential functions of this role are as follows:Manage and edit the growth marketing lead propensity modelAutomate the monthly accrual processes and other various reporting and dashboardsTroubleshoot lead intake issues within the CRM systemBuild datasets using SQL from the EDWWork with the tech and reporting teams to integrate media engine spend into the EDWUnderstand the data architecture and lead flow process for all marketing channelsCollaborate across various marketing and tech teams working with engineers and analysts to integrate more efficient processesHelp support marketing stakeholders
What You'll Need for Success:You must meet the following requirements to be considered for employment:BA/BS degree preferably in a related field i.e. Computer Science, Economics, AnalyticsMinimum of 6 years working in a similar professional roleAdvanced knowledge of python and SQLExperience working with and building big datasetsStrong understanding of data architectureStrong understanding of marketing channels and lead funnelsExperience with APIs, CRMs and lead flowsPredictive modeling experience preferred but not requiredExperience with media engine platforms - Big Query, Tealium, Google analytics etc.Exceptional attention to detailStrong analytical and problem-solving skillsCollaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving efficiency in processes.Easily adopt to new technologyRisepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:18 days PTO + Winter Shutdown12 designated holidays + 1 floating holidayMedical - four optionsDentalVisionLife & Disability
(company paid)Flexible Spending Account & Health Savings AccountRetirement plan with company matchMaternity / Paternity / Parental Leave
(company paid)Volunteer Time Off
Supplemental Benefits:Wellness programAlternative medicine optionsPet discountsAccident, Critical Illness and Hospital Indemnity
Personal and Professional Development:Continuous Professional and Leadership Development ProgramsTuition Reimbursement for employees
and
their dependentsRewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.