Sr. Marketing Manager, Non-Profit Business Partners & Field, WWPS
Amazon Web Services, Inc. - Chantilly, Virginia, United States, 20152![Amazon Web Services, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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The NPB Field and Partner Marketing Manager is responsible for driving growth and impact for AWS across non-profit health (NPH) and non-profit organization (NPO) customers. This highly strategic role interfaces with AWS NPB sales and partner leaders to align marketing efforts that deliver comprehensive value to non-profit customers. The manager will ensure the AWS direct marketing plan is inclusive of partners, and consistently activating the right value propositions to drive customer value through webinars, case studies, digital campaigns, and other repeatable motions.
Key job responsibilities
Develop and execute targeted marketing campaigns, webinars, case studies, and digital initiatives to generate qualified leads and drive pipeline for AWS and its partners in the non-profit and non-profit health sector.Ensure marketing initiatives add value to non-profit customers by delivering scaled programs, campaign execution, and strategic initiatives that address technology adoption.Continuously enhance marketing programs and identify new opportunities to serve non-profit customers, enabling them to innovate with AWS on behalf of their cause areas, missions, and beneficiaries.Collaborate with partners to create joint marketing plans and motions that highlight the combined value proposition of AWS and partner solutions for non-profit customers.Work with partner teams and field sales team to influence the non-profit business strategic partner plan for sell-to, sell-through, and sell-with objectives.Earn trust and maintain strong relationships across the organization to support goals, and communicate with internal leaders and builders.Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated.Willingness and ability to work independently and autonomously.
BASIC QUALIFICATIONS5+ years of professional non-internship marketing experience.5+ years of developing and managing acquisition marketing or channel programs experience.Experience building, executing and scaling cross-functional marketing programs.Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
PREFERRED QUALIFICATIONSExperience driving direction and alignment with large cross-functional teams and agency partners.Experience in a business-to-business (B2B) environment, high-tech products/services.Experience executing scaled marketing campaigns through email or social media.Experience in partner marketing, channel marketing, or related fields within the technology industry.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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