Sr marketing specialist
Sally Beauty - Houston, Texas, United States,![Sally Beauty](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Sally Beauty
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Overview
Sr Brand Marketing SpecialistEssential Function:
The Sr. Brand Marketing Specialist, Sally Beauty will support the brand strategy team with detail-oriented execution and help elevate the team to drive New Customer Acquisition, Brand Awareness, and omnichannel traffic to Sally Beauty. Having experience in public relations, communications, and/or content marketing, the Sr Specialist will support the Sr Manager, Brand Strategy with all traditional public relations and communications deliverables including, but not limited to press release management, internal communications, product fulfillment, agency support, invoice management, brief writing, and content creation as assigned.Role reports to Sr Manager, Brand Strategy. This position is hybrid, reporting to the corporate office on Tuesdays and Wednesdays of each week in Denton, Texas.
Primary Duties:
Public Relations & Brand Marketing:
Work with manager to support PR initiatives such as media requests, interviews, speaking opportunities, award submissions, and more. Strong writing skills and attention to grammar required. Precision and attention needed to oversee timelines and keep brand strategies on track in partnership with agencies and brand strategy team. Support PR mailer process and execution. Support manager with creative brief execution in a timely manner.Content & Communications:
Manage internal communications and recaps. Collaborate with cross-functional teams to support all brand media & PR initiatives. Ensure agencies receive accurate, approved information in a timely manner. Create social content as needed with an eye for the latest trends and best practices.Administrative:
Invoice management and tracking. Monthly and weekly reporting. Manage product closet and product fulfillment. Support special projects and new initiatives as needed.
Knowledge, Skills & Abilities:
Must have 3-5 years of marketing experience for a large-scale brand (beauty industry preferred, or retail/CPG) focusing on media and/or public relations.Bachelor’s degree or above in Marketing, Public Relations, Communications, or similar field.Functional knowledge of media and public relations best practices, trends, and measurement.Functional Marketing Metrics and Analytics Knowledge preferred.Proactive communicator and problem solver with a positive attitude.Social media savvy, always staying on top of new trends and features.Preferred copywriting and SEO experience.Preferred Photoshop, video editing experience a plus.Clear communication and timeliness liaising between agencies and Company.Ability to support multiple priorities simultaneously with strong attention to detail.
Competencies / Attributes:
Proactive, and Agile Marketer.Team Player.Self-starter with a strong sense of ownership.Flexible and adaptable to the fast-paced retail industry.Resourceful and solution-oriented.Excellent people skills and an upbeat, enthusiastic attitude.Strong organizational skills, keen attention to detail and follow through.Strong writing skills (writing samples required).
Working Conditions / Physical Requirements:
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work. The position requires some physical exertion such as long periods of standing, walking, recurring bending, crouching, stooping, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as shipment or record boxes.The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity. The work requires considerable and strenuous physical exertion such as frequent climbing of tall ladders; lifting heavy objects over 50 pounds, crouching or crawling or strenuous physical exertion.
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