Sr. Analytics Manager- Audience Analysis
Newsweek - New York, NY
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Overview
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Overview
Newsweek is actively seeking an experienced and highly motivated Sr. Analytics Manager with a focus on Audience Analysis to join our dynamic team. In this role, you will be responsible for leading and executing audience analysis strategies, utilizing a range of tools including Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb. Your insights will play a critical role in guiding our media organization's content strategies, audience development, and overall business growth.
Key Responsibilities:
- Audience Analysis & Insights:
- Develop and implement audience analysis strategies to identify key demographics, behaviors, and trends.
- Utilize Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb to gather, analyze, and interpret data related to audience engagement, content performance, and market positioning.
- Create detailed reports and dashboards to communicate findings to stakeholders across the organization.
- Work closely with content, marketing, and product teams to provide data-driven insights that enhance audience engagement and retention.
- Data Management & Strategy:
- Oversee the collection, integration, and maintenance of audience data from multiple sources.
- Ensure data accuracy and consistency across different platforms and tools.
- Develop and refine metrics and KPIs to measure audience growth, engagement, and retention.
- Collaboration & Leadership:
- Collaborate with cross-functional teams including marketing, content, product development, and executive leadership to align audience analysis initiatives with business goals.
- Present insights and recommendations to senior leadership to influence strategic decisions.
- Tool Utilization & Optimization:
- Maintain expert-level knowledge of Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
- Stay updated on industry trends and emerging tools to continuously enhance audience analysis capabilities.
- Optimize the use of current tools and recommend new tools and methodologies as needed.
Required Qualifications:
- Bachelor's degree in Analytics, Statistics, Data Science, Marketing, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in analytics, with at least 3 years focused on audience analysis within the media industry.
- Proficiency in Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Experience leading a team and managing multiple projects simultaneously.
- Excellent communication and presentation skills, with the ability to translate data insights into strategic recommendations.
- Strong understanding of media industry trends and audience behavior.
Preferred Qualifications:
- Experience with other analytics tools such as Power BI.
- Knowledge of digital marketing strategies and metrics.
- Familiarity with SQL or Python for advanced data analysis.
Salary Expectations: $120,000- $150,000+ commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.