Sr marketing specialist Melville NY
ESR Healthcare - Melville, New York, us, 11775![ESR Healthcare](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Sr Marketing Specialist
Please ensure you read the below overview and requirements for this employment opportunity completely.Location:
Melville, NY
Experience Level:
Mid-senior
Experience Required:
5 Years
Education Level:
Bachelor’s degree
Job Function:
Marketing
Industry:
Consumer Electronics
Compensation:
$71,000 - $80,000
Total Positions:
1
Relocation Assistance:
No
Overview:
We are looking for a Sr. Marketing Specialist to be responsible for the marketing and retail channel management activity in support of Canon’s Imaging Technologies & Communication Group (ITCG) business and products within the cinema, television production, streaming, broadcast, and adjacent markets. The person in this role will oversee marketing activities and relationships with content creators, customers, organizations, and business partners to support marketing efforts toward the above markets. They will be responsible for marketing content creation and retail channel management with key sales accounts and retailers for Canon’s business products within the cinema, television production, streaming, broadcast, and adjacent industries.
This position is full-time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday, with the option to work from home the remainder of the week (unless a specific business need arises requiring in-office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Responsibilities:
Develop and oversee the execution of Canon’s cinema and pro video marketing engagement program and related activities, including fostering valuable and meaningful relationships that deliver impactful marketing assets and opportunities.
Act as a marketing liaison between Canon ITCG and key content creators, media, organizations, and professionals working within the cinema and television production industries.
Work with ITCG Product Management teams, partner organizations, and outside companies on mutually beneficial marketing opportunities.
Support key accounts/sales channel in day-to-day retail marketing, planning, and execution for Canon’s cinema and pro video products.
Provide account-based marketing support to key sales channels/accounts.
Responsible for the creation and management of marketing content (i.e., newsletters, banners, videos, promotional content, landing pages, etc.).
Provide day-to-day online and in-store sales marketing support, managing retail opportunities, ensuring alignment with core business strategy, and tracking marketing campaigns to evaluate results.
Responsible for new product launches marketing content setup, creation, and distribution.
Attend industry seminars, meetings, events, and tradeshows to ensure Canon’s presence is represented positively.
Oversee and execute all contracts and agreements including formal contracts, written agreements, rights & permissions, and delivery of all assets.
Initiate regular communication between Marketing, Sales, and Product Management to ensure alignment on products, targets, applications, and deliverables.
Assist Event Management on talent for opportunities related to events including speaking opportunities, advertising opportunities, event graphics, and equipment for events.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a relevant field or equivalent experience required, plus 5 years of related experience.
Proficient in Microsoft Office applications.
Ability to work independently with little or no daily supervision.
Good time management skills, including prioritizing, scheduling, and adapting as necessary.
Requires domestic travel to trade shows and dealer shows (up to 25%).
Please note: We comply with all applicable federal, state, and local laws, regulations, orders, and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
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