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Location: San Jose, CA, United States Date Posted: Jun 2, 2025 Share: Apply Now Save Job Saved Description Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world's most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We're making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play. Overview We are seeking an experienced and dynamic Sr. Public Relations (PR) and Social Media Manager with a deep understanding of the semiconductor industry. This role will be to lead our public relations strategy, drive brand awareness, and shape the company's narrative across global markets and target customer segments. The ideal candidate will have a proven track record of managing media relations, creating impactful PR campaigns, and positioning a brand as a thought leader in industry. This position reports to the VP, Corporate Marketing. The typical base pay range for this position is USD $144,000 - $226,600 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Responsibilities & Competencies Job Duties Develop and implement a comprehensive PR and Social Media Strategy aligned with company objectives Act as a key advisor to senior leadership on PR and go-to-market communication Own and drive a comprehensive PR calendar which incorporates product launch announcements, news briefs, speaking opportunities, keynotes, industry award submissions, PR roadshows, strategic media events, etc. Enable key spokespersons and business leaders to shape their narrative and technology message Secure consistent media coverage in top-tier business/finance/technology publications and trade media Manage external PR agencies and contractors, including definition and ownership of SoWs, projects/deliverables, and KPIs with a focus on strong collaboration and clear outcomes Create well-written, compelling content for press releases, media kits, byline articles, blogs, and other communication materials Ensure messaging is clear, consistent, and aligns with corporate objectives, brand voice, and style Develop and promote executive profiles, speaking engagements, and thought leadership opportunities Proactively prepare crisis communication plans and manage issues when they arise Provide timely responses to any PR challenges to safeguard the company's brand and reputation Lead PR initiatives for product launches, trade shows, and corporate events in partnership with the rest of the Corporate Marketing team and cross-functional stakeholders Track and analyze PR metrics to assess effectiveness and ROI Prepare regular reports for leadership on PR outcomes and opportunities Competencies Strong understanding of the semiconductor industry, including key trends, players, and the media landscape Proactive, self-starter, able to work independently in a fast-paced environment Well organized with p recision in design execution and adherence to brand guidelines Positive attitude and work ethic; unafraid to ask questions and explore new ideas Experience in working collaboratively with a diverse, global cross-functional team Ability to work effectively with cross-functional teams and engage them in productive brainstorming with a focus on delivering results Able to demonstrate r esourcefulness in finding solutions to complex design challenges; s trong analytical and problem-solving skills with expertise in facilitating multiple projects simultaneously Able to synthesize and report complex matters simply for senior and executive management to grasp quickly Excellent verbal and written communication that is clear, concise, and compelling Qualifications (Requirements) Bachelor's degree in Public Relations, Communications, Marketing, or related field or equivalent 12+ years of experience in public relations, including 5+ years in the semiconductor or technology industry and 4+ years leading teams Demonstrated expertise in crafting cross-cultural campaigns, with experience tailoring messaging for diverse international audiences Experience in media relations, including working with industry journalists, editors, analysts, and influencers Deep storytelling, communication, and content development experience Track record of managing high-pressure situations and providing strategic guidance Familiarity with news wires, PR software, and hands-on experience using media monitoring tools such as SproutSocial, MuckRack, etc. Minimal travel up to 10% required Belief in Diversity Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. Share: