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Role: Lead creator partnerships across TikTok, YouTube, Twitch, and other platforms
Focus: Drive brand visibility and affiliate sign-ups through thoughtful influencer campaigns
Team: Collaborative, creative, and sports-savvy marketers and strategists
Perks: Competitive pay, full benefits, and a culture built on respect and curiosity
Summary
Job description
Role: Lead creator partnerships across TikTok, YouTube, Twitch, and other platforms
Focus: Drive brand visibility and affiliate sign-ups through thoughtful influencer campaigns
Team: Collaborative, creative, and sports-savvy marketers and strategists
Perks: Competitive pay, full benefits, and a culture built on respect and curiosity
The Opportunity
Better Collective is home to some of the most recognized sports media brands in the world, including Action Network, The Nation Network, and VegasInsider, reaching more than 400 million visits every month.
We’re looking for someone who understands the power of creators and can build strong partnerships that connect fans with content in meaningful ways. You’ll manage the full influencer cycle, from discovery and negotiation to execution and optimization. If you’re someone who spots rising talent early and enjoys building long-term relationships, this role is a great fit.
What You’ll Do
Build and manage influencer partnerships that support affiliate and brand goals
Discover new creators across platforms and connect with them before they break out
Negotiate, structure, and renew contracts with clear performance goals
Develop thoughtful platform strategies to grow reach and tap into new audiences
Monitor campaign results and improve based on clear data and insights
Collaborate with product, content, and customer success teams to improve the creator experience
Join in on virtual and in-person creator events to build stronger partnerships
What Success Looks Like
Within 30 days: You’re fully onboarded, have met the brands, and are reviewing potential creator partners
Within 60 days: You’ve signed your first partnerships and started building a creator pipeline
Within 90 days: Your campaigns are producing results and contributing to key business goals
Job requirements
Experienced in influencer marketing, affiliate programs, or creator partnerships (3-5 years)
Deeply familiar with sports culture and the online betting world
Comfortable leading conversations, negotiating contracts, and nurturing relationships
Knowledgeable about TikTok, YouTube, Twitch, Instagram, and X
Someone who uses data to guide decisions and refine strategy
Bonus if you already have existing relationships with creators in the sports or betting space
What You’ll Get
A competitive salary and full health benefits (medical, dental, vision)
Life and disability insurance
Paid parental leave and generous time off
Career growth opportunities within a supportive company
A team that cares about the work, values collaboration, and brings humor and energy into the everyday
How We Work
We focus on strong collaboration, open communication, and finding clarity together. The people here enjoy their work, respect each other’s ideas, and approach challenges with curiosity and care. You’ll be given room to contribute in meaningful ways and grow at a healthy, sustainable pace.
Help us grow the influence of our brands by building meaningful relationships with the creators who shape today’s sports culture.
New York salary base: 120-130K USD Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Business Development and Sales
Industries Technology, Information and Media
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Influencer Partnerships Manager Job at Better Collective in New Y...