Culver Careers (CulverCareers.com)
Director Product Marketing B2B Channel
Culver Careers (CulverCareers.com) - Tustin
Work at Culver Careers (CulverCareers.com)
Overview
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Overview
About the Company
$1B International technology manufacturer. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products. About the Role
Director/Sr. Product Marketing Manager - Business Networking / Physical Security products. This role is full-time in office in Orange County, CA. No remote or hybrid options. Responsibilities
Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. Execute the Go-To-Market launches for new solutions, products, and feature releases. Act as a product marketing advisor in internal and external product communications including training, sales pitches, industry shows, media conferences, and influencer collaborations. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge. Qualifications
BA/BS degree in marketing, network engineering, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management. 8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry. Extensive experience and understanding of the business networking hardware industry and/or physical security. Experience in wireless Wi-Fi, video/keyless access, VOIP, and IT-related industries for unified communications. Must have experience with vertical markets B2B SMB, hospitality, education, multi-dwelling units, Internet Service Providers, and enterprise-level clients. Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits. Required Skills
Product marketing experience in networking hardware infrastructure and/or physical security products. Preferred Skills
Marketing to B2B and channel partners, VAR, MSP. Pay Range and Compensation Package
Salary range: $130,000 - $210,000 + Bonus + Excellent Paid Benefits. Equal Opportunity Statement
We have invested almost $1B in building a global Research & Development product center in California. Unlimited career and growth opportunity. Seniority Level
Director Employment Type
Full-time Job Function
Business Development, Marketing, and Strategy/Planning Industries
Audio and Video Equipment Manufacturing, IT Services and IT Consulting, and Computer and Network Security
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$1B International technology manufacturer. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products. About the Role
Director/Sr. Product Marketing Manager - Business Networking / Physical Security products. This role is full-time in office in Orange County, CA. No remote or hybrid options. Responsibilities
Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. Execute the Go-To-Market launches for new solutions, products, and feature releases. Act as a product marketing advisor in internal and external product communications including training, sales pitches, industry shows, media conferences, and influencer collaborations. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge. Qualifications
BA/BS degree in marketing, network engineering, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management. 8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry. Extensive experience and understanding of the business networking hardware industry and/or physical security. Experience in wireless Wi-Fi, video/keyless access, VOIP, and IT-related industries for unified communications. Must have experience with vertical markets B2B SMB, hospitality, education, multi-dwelling units, Internet Service Providers, and enterprise-level clients. Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits. Required Skills
Product marketing experience in networking hardware infrastructure and/or physical security products. Preferred Skills
Marketing to B2B and channel partners, VAR, MSP. Pay Range and Compensation Package
Salary range: $130,000 - $210,000 + Bonus + Excellent Paid Benefits. Equal Opportunity Statement
We have invested almost $1B in building a global Research & Development product center in California. Unlimited career and growth opportunity. Seniority Level
Director Employment Type
Full-time Job Function
Business Development, Marketing, and Strategy/Planning Industries
Audio and Video Equipment Manufacturing, IT Services and IT Consulting, and Computer and Network Security
#J-18808-Ljbffr