DraftKings
Integrated Marketing Manager, Sports
DraftKings - Boston, Massachusetts, us, 02298
Work at DraftKings
Overview
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Overview
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
The following information provides an overview of the skills, qualities, and qualifications needed for this role. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As an Integrated Marketing Manager, you will lead the go-to-market strategy for our Sportsbook product, leading campaigns across the full marketing funnel to exceed business goals. You’ll collaborate with teams across Product, Partnerships, Creative, and Brand to ensure a cohesive consumer experience. In this role, you will use complex data to develop strategic insights and deliver impactful marketing campaigns. What you'll do as an Integrated Marketing Manager
Lead cross-functional execution of Sportsbook marketing initiatives, ensuring alignment and efficiency across teams. Develop scalable marketing strategies by collaborating with internal teams to represent marketing needs and drive effectiveness. Leverage data-driven storytelling to inspire and empower teams, synthesizing insights from diverse sources to support company goals. Craft strategic marketing briefs to shape creative positioning and direct internal teams and agencies in executing consumer-facing campaigns. Define and track success metrics, setting OKRs, KPI targets, and measurement frameworks to optimize performance. Drive campaign execution by leading company-wide kickoffs, and communicating objectives, milestones, and toolkits. Identify growth opportunities and contribute to the long-term vision of our sports marketing team by improving workflows and fostering innovation. What you'll bring
Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or advanced degree is a plus. At least 5 years of proven experience in marketing or strategic planning roles. Knowledge and experience with product marketing, integrated media planning, and brand building in a consumer-focused industry. A data-driven mindset with the ability to synthesize complex data sets into compelling narratives and recommendations. Excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness. Strong problem-solving skills and a proactive approach to identifying and resolving issues. Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As an Integrated Marketing Manager, you will lead the go-to-market strategy for our Sportsbook product, leading campaigns across the full marketing funnel to exceed business goals. You’ll collaborate with teams across Product, Partnerships, Creative, and Brand to ensure a cohesive consumer experience. In this role, you will use complex data to develop strategic insights and deliver impactful marketing campaigns. What you'll do as an Integrated Marketing Manager
Lead cross-functional execution of Sportsbook marketing initiatives, ensuring alignment and efficiency across teams. Develop scalable marketing strategies by collaborating with internal teams to represent marketing needs and drive effectiveness. Leverage data-driven storytelling to inspire and empower teams, synthesizing insights from diverse sources to support company goals. Craft strategic marketing briefs to shape creative positioning and direct internal teams and agencies in executing consumer-facing campaigns. Define and track success metrics, setting OKRs, KPI targets, and measurement frameworks to optimize performance. Drive campaign execution by leading company-wide kickoffs, and communicating objectives, milestones, and toolkits. Identify growth opportunities and contribute to the long-term vision of our sports marketing team by improving workflows and fostering innovation. What you'll bring
Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or advanced degree is a plus. At least 5 years of proven experience in marketing or strategic planning roles. Knowledge and experience with product marketing, integrated media planning, and brand building in a consumer-focused industry. A data-driven mindset with the ability to synthesize complex data sets into compelling narratives and recommendations. Excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness. Strong problem-solving skills and a proactive approach to identifying and resolving issues. Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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