TransPerfect
Product Marketing Specialist
TransPerfect - Chicago, Illinois, United States, 60290
Work at TransPerfect
Overview
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Overview
We are seeking a
Product Marketing Specialist
to support
high-value, high-growth offerings
by driving
go-to-market strategy, lead generation, and product positioning . Sitting at the intersection of
product, sales, and marketing , this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.
Increase your chances of an interview by reading the following overview of this role before making an application. The Product Marketing Specialist will work closely with
product owners, sales teams, and digital marketing
to develop
industry-specific use cases , optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights inform
product roadmaps, sales enablement materials, and demand-generation strategies . This role requires a
strategic thinker with hands-on execution capabilities , combining
market research, content development, SEO, inbound marketing, and campaign management . The ideal candidate is comfortable balancing
technical product knowledge with creative marketing strategies , ensuring that
persona-driven messaging, digital experiences, and full-funnel campaigns
generate
qualified leads and drive revenue growth . Key Responsibilities Go-to-Market Execution
– Develop and execute
persona-driven GTM strategies
for key offerings, including
business cases, positioning statements, ROI analysis, and use case messaging . Content Development
– Create
landing pages, product narratives, SEO-driven blog content, sales enablement materials, and campaign assets
that align with inbound and paid search strategies. Lead & Demand Generation
– Work with
digital marketing
to plan and execute
full-funnel campaigns
across organic, paid, and ABM channels. Sales Enablement & Proof Points
– Collect and curate
case studies, testimonials, ROI data, and industry insights
to empower sales teams and enhance credibility. Market Research & Competitive Analysis
– Conduct
ongoing research on industry trends, competitors, and audience needs
to inform product positioning and differentiation. Collaboration & Stakeholder Alignment
– Partner with
product, sales, and digital teams
to define
highest-priority use cases , refine messaging, and
optimize marketing channels . Content & Engagement Calendars
– Maintain an
ongoing cadence
of updates to ensure product positioning and marketing assets remain
fresh, relevant, and accessible . Digital Strategy Execution
– Assist in managing
organic and paid search efforts , ensuring product and vertical sites are
complementary and optimized for lead generation . Analytics & Optimization
– Track
campaign performance, SEO rankings, and sales feedback , using data to refine
marketing strategies and ROI reporting . Thought Leadership & Industry Engagement
– Represent the solution in
online communities, industry events, and digital channels
to create
social selling opportunities . Requirements 3-6 years of experience in product marketing, digital marketing, or demand generation , preferably in
B2B or SaaS industries . Strong understanding of
go-to-market strategies, lead generation, and sales enablement . Experience with
SEO, content marketing, and paid media tactics
to drive demand. Hands-on experience with technical execution and optimization in Google Ads and LinkedIn preferred. Demonstrated ability to
translate complex product offerings into compelling marketing materials . Experience in
campaign planning, execution, and optimization
across
multiple digital channels . Familiarity with
CRM, marketing automation, and analytics tools
(e.g., Salesforce, HubSpot, Google Analytics, Tableau). Strong
research and analytical skills
to inform market positioning and competitive differentiation. Ability to
work cross-functionally
with sales, product, and marketing teams. Excellent
written and verbal communication skills , with the ability to craft
persuasive content and messaging . Comfortable working in a
fast-paced, high-growth environment , managing multiple priorities effectively. Seniority level Associate Employment type Full-time Job function Writing/Editing, Strategy/Planning, and Other Industries Translation and Localization
#J-18808-Ljbffr
Product Marketing Specialist
to support
high-value, high-growth offerings
by driving
go-to-market strategy, lead generation, and product positioning . Sitting at the intersection of
product, sales, and marketing , this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.
Increase your chances of an interview by reading the following overview of this role before making an application. The Product Marketing Specialist will work closely with
product owners, sales teams, and digital marketing
to develop
industry-specific use cases , optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights inform
product roadmaps, sales enablement materials, and demand-generation strategies . This role requires a
strategic thinker with hands-on execution capabilities , combining
market research, content development, SEO, inbound marketing, and campaign management . The ideal candidate is comfortable balancing
technical product knowledge with creative marketing strategies , ensuring that
persona-driven messaging, digital experiences, and full-funnel campaigns
generate
qualified leads and drive revenue growth . Key Responsibilities Go-to-Market Execution
– Develop and execute
persona-driven GTM strategies
for key offerings, including
business cases, positioning statements, ROI analysis, and use case messaging . Content Development
– Create
landing pages, product narratives, SEO-driven blog content, sales enablement materials, and campaign assets
that align with inbound and paid search strategies. Lead & Demand Generation
– Work with
digital marketing
to plan and execute
full-funnel campaigns
across organic, paid, and ABM channels. Sales Enablement & Proof Points
– Collect and curate
case studies, testimonials, ROI data, and industry insights
to empower sales teams and enhance credibility. Market Research & Competitive Analysis
– Conduct
ongoing research on industry trends, competitors, and audience needs
to inform product positioning and differentiation. Collaboration & Stakeholder Alignment
– Partner with
product, sales, and digital teams
to define
highest-priority use cases , refine messaging, and
optimize marketing channels . Content & Engagement Calendars
– Maintain an
ongoing cadence
of updates to ensure product positioning and marketing assets remain
fresh, relevant, and accessible . Digital Strategy Execution
– Assist in managing
organic and paid search efforts , ensuring product and vertical sites are
complementary and optimized for lead generation . Analytics & Optimization
– Track
campaign performance, SEO rankings, and sales feedback , using data to refine
marketing strategies and ROI reporting . Thought Leadership & Industry Engagement
– Represent the solution in
online communities, industry events, and digital channels
to create
social selling opportunities . Requirements 3-6 years of experience in product marketing, digital marketing, or demand generation , preferably in
B2B or SaaS industries . Strong understanding of
go-to-market strategies, lead generation, and sales enablement . Experience with
SEO, content marketing, and paid media tactics
to drive demand. Hands-on experience with technical execution and optimization in Google Ads and LinkedIn preferred. Demonstrated ability to
translate complex product offerings into compelling marketing materials . Experience in
campaign planning, execution, and optimization
across
multiple digital channels . Familiarity with
CRM, marketing automation, and analytics tools
(e.g., Salesforce, HubSpot, Google Analytics, Tableau). Strong
research and analytical skills
to inform market positioning and competitive differentiation. Ability to
work cross-functionally
with sales, product, and marketing teams. Excellent
written and verbal communication skills , with the ability to craft
persuasive content and messaging . Comfortable working in a
fast-paced, high-growth environment , managing multiple priorities effectively. Seniority level Associate Employment type Full-time Job function Writing/Editing, Strategy/Planning, and Other Industries Translation and Localization
#J-18808-Ljbffr