Digital Marketing Manager
LexisNexis - Raleigh, North Carolina, United States, 27601Work at LexisNexis
Overview
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Overview
We are recruiting for a
Digital Marketing Manager
to join the team - and the ideal candidate could be you! We are looking for a self-starter with some experience in website, SEO, A/B Testing, and data analytics who wants to hone their skills with our Digital Marketing team and collaborate with the entire Global Marketing Team.
About the Role
The
Digital Marketing Manager
will work both individually and collaboratively to optimize our digital channels and campaigns, including identifying, designing, implementing, measuring and analyzing performance of data-driven strategy. As part of the Digital Marketing team, you will have demand generation goals that support annual revenue targets.
The ideal candidate will bring previous digital B2B marketing skills to this new role where they will strategize, refine, scale, and further develop a world-class demand generation program. At LexisNexis you will discover meaningful work that has a positive global impact by actively advancing the rule of law every day.
Responsibilities
Website & SEOProactively monitor website performance metrics to identify issues and opportunities, then manage the execution of changes.
Manage content, template, and page updates for all product pages with development and UX teams.
Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components, working with the global web development team.
Use SEO tools such as BrightEdge and Screaming Frog to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.
Work with the Content Marketing Manager to streamline implementation of SEO best practices for content assets.
Partner with the Content Marketing Manager to proactively pitch industry influencers and websites to further amplify content and SEO value via backlinks.
Analytics & Testing
Provide on-going and ad hoc data analysis to generate insights and recommendations across business and engagement KPIs.
Own the monthly & quarterly reporting process and escalate negative indicators.
Proactively monitor and capture insights from core demand generation KPIs.
Analyze and optimize the customer journey, utilizing a variety of data sources across channels, including ecommerce, organic website, paid media, email.
Partner with key stakeholders including digital SMEs, campaign managers, product marketing managers, product managers, and sales to communicate insights and recommendations.
Design, launch, and report on A/B, MVT, and personalization campaigns in tools with the partnership of front-end development team, UX designers and researchers.
Analyze test results, perform statistical significance testing to communicate lift and confidence intervals for the Primary KPI.
Sift through secondary metrics and segments to uncover hidden patterns and recommendations for targeting or future testing.
Generate analytically-sound test ideas based on data deep-dives, experimental design principles, UX/UI research, and behavioral economics.
Drive the testing backlog creation, prioritization, and roadmap, maintaining a test & learn calendar for transparent communication across internal stakeholders.
Qualifications
Bachelor's degree in marketing
3+ years of high-tech B2B Marketing, experience in SaaS, working on a fast-paced, high-performing team.
Experience with Web content management and A/B Testing
Proven success in SEO tactics
Advanced data analysis and reporting
Exceptional critical thinking and problem-solving abilities
Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to timelines
Relationship, collaboration, and communication skills
Experience with Salesforce, Pardot, Google Analytics, Fullstory, AB Tasty, Brightedge, Screaming Frog, or SEMrush a plus.
Work in a way that works for you
We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the BusinessLexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
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