Digital Marketing Specialist
Alexa Translations - Chicago, Illinois, United States, 60290Work at Alexa Translations
Overview
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Overview
Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome.Solid understanding of B2B SaaS marketing.Experience in a high-growth start-up environment is highly valued.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.A Bit About You - You Bring 3-5 Years Experience In The Following:Demonstrated track record of converting ad-buys and SEO efforts into revenue.Expertise in lead acquisition programs, including funnel optimization and lead scoring.Proficiency in growth marketing, demand generation, social media, search, email, and paid media.Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.Experience orchestrating account-based marketing (ABM) programs to drive pipeline.Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models).Familiarity with the North American market; knowledge of the MENA region is a benefit.Strong understanding of reporting and finding actionable insights.Must be able to work in the Eastern Time Zone (Toronto).Fluent in English.Bilingual in French and/or Spanish is an asset, but not required.Marketing and Analytics Tools:
Google Ads, Google Analytics, Google Tag ManagerLinkedIn Ads, Facebook/Instagram AdsGoogle Workspace, Microsoft OfficeGoogle Data Studio, Zoho Analytics, MOZ, SEMrush, Hotjar, Ahrefs, OptimizelyHubSpot, Mailchimp, and/or other marketing automation programsWordPress and/or other CMSNice to Have: Experience with UX/UI ToolsEducationBachelor’s degreeRelevant marketing certifications (Google Ads, Google Analytics, etc.)Benefits and PerksOpportunities for personal and professional growth via work experience and in-house learning.Inspiring company culture and opportunity to learn from experienced entrepreneurs.Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.Equipment you need to thrive in your role.#Li-Remote#J-18808-Ljbffr