Sr. UX Motion Designer, Brand Experience Job at Tinder in West Ho...
Tinder - West Hollywood, CA, United States, 90069
Work at Tinder
Overview
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Overview
In this role you will be responsible for:
- Motion Design Strategy: Develop a comprehensive motion design strategy aligned with Tinder's UX goals and brand vision, defining motion's role in enhancing user experience and maintaining consistency across platforms.
- Interaction Design: Design and prototype intuitive micro-interactions, transitions, and animations that guide user navigation, enhance engagement, and deliver delightful standalone experiences.
- Collaboration with Cross-Functional Teams: Partner with designers, product managers, and developers to integrate motion seamlessly into the product lifecycle, ensuring feasibility, accessibility, and optimal implementation.
- Prototyping & Testing: Create high-fidelity prototypes to demonstrate motion concepts, conduct usability testing, and iterate designs based on user feedback and data-driven insights.
- Design System Integration: Establish motion design guidelines within Tinder’s design system, ensuring consistent and scalable usage of motion elements across all products.
- Accessibility Consideration: Design inclusive motion elements that enhance usability for all users, adhering to accessibility standards and minimizing potential barriers.
- Mentorship & Thought Leadership: Mentor junior designers, promote a culture of excellence, and stay at the forefront of motion design trends and tools to bring fresh perspectives and innovation.
- Continuous Improvement: Regularly refine motion designs through user and stakeholder feedback, leveraging data to align with evolving user needs and industry standards.
- Storytelling Through Motion: Utilize motion to convey user journey narratives and emotional connections, enhancing the brand's storytelling and user engagement.
- Brand Motion Integration: Expand Tinder’s motion design language, building on iconic gestures like the “swipe right” while innovating new motion elements that strengthen brand identity and market differentiation.
You’ll need:
- 5+ years of experience in motion design, interaction design, or a related field, with a focus on digital products.
- A strong portfolio demonstrating your ability to create purposeful and engaging motion design for digital experiences.
- Proficiency in motion design tools such as After Effects, Principle, ProtoPie, Lottie, or similar.
- Strong collaboration skills, with experience working closely with product designers, engineers, and other cross-functional teams.
- A solid understanding of UX principles and how motion design can enhance usability and improve the overall user experience.
- Experience designing and implementing motion for mobile platforms, with an eye for optimizing animations for performance.
- The ability to manage multiple projects while maintaining high standards for quality and attention to detail.
- Excellent communication and presentation skills, with the ability to clearly articulate design decisions and their impact on the user experience.