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Content Summary: Content Marketing Specialist at St Louis, for Nitrous Effect

Based in St. Louis, CPG is an award-winning experiential agency. We design and execute high-end experiences for our corporate clients requiring a broad range of creative deliverables including print, video, and digital assets. The agency belongs to the Nitrous Effect, a collective of strategic agencies.

We are seeking a dynamic Content Marketing Specialist to support our sales and marketing team. This role involves developing, writing, and editing engaging content, owning our social media, and supporting various marketing and sales enablement tactics to increase brand awareness and lead generation. The ideal candidate is an adventurous writer and B2B digital marketer who excels in content creation and is proficient with social media, while constantly maintaining an eye on how their role supports the agency's sales efforts. They should be creative, curious, and confident communicator able to effectively tell our brand story.

As a member of the sales and marketing team, this role will work closely with the Director of Sales & Marketing Enablement and the VP, Sales & Marketing to understand our value proposition, own our digital voice, while supporting ad hoc lead generation initiatives.

What You'll Do

• Manage all social media platforms, developing and executing innovative strategies to enhance brand awareness and engagement.
• Write compelling content marketing pieces, including blog posts, case studies, long-form content, award submissions, etc.
• Plan and curate high-quality video, photography, and creative assets for various marketing channels, including social media, email campaigns, agency website, and print materials as needed.
• Conduct research on prospective accounts, contribute to new business proposals, and support ad hoc sales and marketing initiatives.
• Collaborate with the Director of Marketing to identify new marketing opportunities, recommend actions, support planning, estimate costs, and assist in project management.
• Stay current with emerging trends and best practices in B2B content marketing, sharing insights and recommendations.

What You Possess

• Minimum 3-5 years in B2B marketing and sales support, with copywriting experience
• A track record in developing and executing content strategies that support brand awareness and lead generation.
• The ability to create and manage engaging content across blog posts, eBooks, websites, videos, print, etc.
• Deep understanding of social media, emerging trends, best practices, analytics, with experience managing multiple platforms.

Who You Are

• You're a writer at the core, you can take complex information from multiple sources and distill them into concise, creative content.
• You're a creative thinker; you see the big picture and you recognize good creative when you see it.
• You're a team player, unafraid to ask the right questions, be flexible, and take constructive criticism.
• You're smart, you get it.
• You're driven, you strive to learn, get better, and eager to support reaching our goals (and recognize you'll be rewarded when we do).
• You don't take yourself too seriously.

This role is based out of St. Louis, MO. Local candidates or those open to relocation preferred.

At CPG we believe that a workplace built on respect, opportunity and belonging is essential to our success. We are committed to fostering an environment where all individuals feel valued, supported, and empowered to contribute their unique perspectives and talents. Our dedication to cultivating a dynamic culture, welcoming to all, extends across all aspects of business practices. Join us in our mission to create a workplace where everyone has the opportunity to thrive and make a meaningful impact.