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OVERVIEW:

The Marketing Director (B2B) reports to Year Up United's Chief Marketing Officer (CMO) and is responsible for leading and managing all B2B marketing activities targeted at corporate partners, donors, and other key stakeholders. This role encompasses the development and execution of comprehensive marketing strategies that enhance partnerships and drive growth for Year Up United. The Director will oversee all marketing channels, ensure high-quality content creation, maintain key relationships, and act as a thought leader within the organization, collaborating closely with the CMO and other leadership teams.

To excel in this role, you will bring a blend of creative and strategic thinking, with a proven track record in leading successful B2B marketing campaigns. You possess strong storytelling capabilities across various media, effective team management skills, and the ability to prioritize and distribute work efficiently. Additionally, you have a keen understanding of how to leverage customer and market insights to enhance storytelling and drive impactful narratives. Your solid understanding of both online and offline marketing tactics, combined with a data-driven approach, will empower you to thrive in a fast-paced environment while managing complex projects involving multiple teams. Strong candidates will also demonstrate a commitment to advancing social justice and aligning their work with Year Up United's mission.

The Director of Marketing (B2B) will also have the opportunity to interact with young adults as a mentor, group facilitator, and mentor, contributing to a positive community environment.

We are open to candidates living in any of the states in which Year Up United operates https://www.yearup.org/locations.

KEY RESPONSIBILITIES:

Marketing Team Leadership Partner with the CMO and leadership teams to define the overall B2B marketing strategy and set annual priorities and budget. Translate B2B marketing strategies into actionable team goals, projects, and timelines. Collaborate with the Marketing team to ensure alignment and cross-team impact with other Year Up United departments. Support and develop team members, fostering their growth as marketing professionals aligned with Year Up United's core values. Cultivate a positive, mission-driven culture within the Marketing team that fosters a sense of belonging. B2B Marketing Strategy

Oversee the development of a comprehensive B2B marketing strategy, including channel distribution, content development, and audience segmentation, ensuring alignment with organizational goals. Supervise the production of high-quality, on-brand campaigns that resonate with corporate partners, donors, etc. and drive engagement. Develop and implement a robust testing framework and feedback loop to continuously iterate on creative assets and marketing channels, executing experiments and conversion tests to meet goals and KPIs. Balance content needs with team capacity and client demands, ensuring a strong ROI. Strategically leverage and oversee the martech stack tools to maximize their effectiveness, ensuring optimal alignment with marketing operations and driving impactful marketing initiatives. Relationship Management

Build and sustain relationships with key B2B stakeholders through regular communication and ensuring best practices are leveraged. Partner with RevOps and sub-brand teams to ensure marketing efforts are aligned with how products are messaged and informed by customer insights. Work closely with sales teams to make strategic recommendations and provide the tools and resources needed to effectively communicate the value of Year Up United to customers. National Team Member

Serve as a mentor/tutor for a small number of current students. Participate actively in staff meetings and training sessions. QUALIFICATIONS:

8+ years of experience in B2B marketing and lead generation. Proven experience in managing teams and external relationships effectively. Strong expertise in campaign and content development, including writing, editing, video, web, and print. Familiarity with digital content distribution channels, including websites, emails, SMS, and social media. Demonstrated ability to drive integrated marketing projects with flawless execution. Deep knowledge of marketing solutions for awareness-building and lead generation. Strong analytical skills, with the ability to leverage data for decision-making. Familiarity with targeted communications, funnel management, and journey mapping processes. Proven ability to manage projects involving multiple departments and stakeholders. Excellent communication skills, both verbal and written. Understanding of brand consistency across diverse media. Ability to manage competing priorities effectively and communicate changes as needed. A passion for working with young adults, a strong belief in their potential, and a commitment to Year Up United's mission. Understanding of the Opportunity Divide and its underlying drivers. Commitment to diversity, equity, and inclusion. Internal Salary Band 8

External Salary Range: $105,000 - $135,000

#LI-Hybrid

COMPENSATION & BENEFITS:

Year Up United has established salary ranges for each of our sites, which allows us to pay employees competitively, equitably and consistently in different geographic markets. For roles in which the location is listed as flexible, the range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Salary offers take into account a candidate's skills, experience, and location. Your recruiter can share more about the specific salary range for your location during the hiring process. Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants. Vacation: Earn three weeks paid vacation in first year of employment; four weeks after initial year. Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)

** This is an exempt role (paid on a salaried basis). **

ORGANIZATION DESCRIPTION:

Year Up United is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults-no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country-a gap that Year Up United is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up United's intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up United has directly served more than 40,000 young adults since its founding in 2000. Year Up United's nationwide presence includes Arizona, Austin, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up United is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:

Year Up United embraces diversity and equal opportunity in a serious way. All aspects of employment, including the decision to hire, promote, discharge, or discipline, are based on meritocracy. We do not permit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

Year Up United is also committed to working with and providing reasonable accommodations to individuals with disabilities. Your recruiter can provide details regarding the expected work environment and any physical requirements. Please let our hiring team know if you need an accommodation at any point during the interview process. Information received relating to accommodation will be addressed confidentially.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.