Manager Public Relations Job at Treasury Wine Estates in Napa
Treasury Wine Estates - Napa, CA, United States, 94559
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Overview
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About Us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, renowned for its heritage, quality, and excellence across the globe. We are driven by our purpose, Boldly Cultivating, focusing on creating value through our brands, wine, people, and environment to foster enriched communities.
Our culture emphasizes growth, diversity, and bold decision-making, aiming to become the world’s most desirable luxury wine company. To learn more about our purpose and brands, click here.
About the Role
The Public Relations Manager develops and executes strategic PR initiatives to enhance brand awareness, media relationships, and consumer engagement. This includes managing media coverage, building relationships with critics and influencers, and liaising with PR agencies to align with brand strategies.
Key Responsibilities
- Support the Director, Public Relations, in managing and executing PR and media strategies for luxury wine brands.
- Act as the primary liaison with wineries and PR agencies, providing strategic guidance.
- Design and implement media-focused events, campaigns, and press tours internationally.
- Monitor industry trends for PR opportunities and challenges related to our brands and launches.
- Represent the brand by hosting media at winery events and market activations.
About You
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field, or 5+ years of PR experience.
- Exceptional writing, storytelling, and communication skills.
- Strong relationship-building and consensus skills.
- Experience with media campaigns and delivering results.
- Well-established relationships with wine, trade, and lifestyle media.
- Confident hosting press and representing brands at events.
- Highly organized with good project, time, and budget management skills.
- Ability to travel and work flexible hours.
- Physical ability to lift up to 40 lbs and maintain high energy levels.
Why You'll Love It Here
- Culture built on authenticity, courage, and collaboration.
- Global career growth opportunities and supportive programs.
- Employee product allowance for our wines.
- Competitive benefits including medical, dental, vision, paid time off, 401K, and more.
- Additional “TWEforME Day” off annually.
Additional Information
We value diversity and are committed to equal opportunity employment. For assistance during the application process, contact recruitment@tweglobal.com.
Apply today as we review applications promptly. The salary range is $95,000 to $120,000 annually, based on qualifications and location (Napa preferred). Our goal is to find the best fit for this role.
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