Digital Marketing Director
VantagePoint - Santa Monica, California, United States, 90403![VantagePoint](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at VantagePoint
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Overview
As our Digital Marketing Director, you'll spearhead our digital marketing efforts with a particular focus on social media and email marketing. Your responsibilities will include:Developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.Leading social media initiatives, including content creation, campaign management, and community engagement across platforms like Instagram, Facebook, Twitter, LinkedIn, and others.Overseeing the development and implementation of email marketing campaigns to nurture leads, engage customers, and drive sales.Analyzing performance metrics to optimize strategies and drive continuous improvement across social media and email marketing.Collaborating with cross-functional teams to ensure a cohesive and consistent brand voice and message.Staying abreast of industry trends, regulations, and best practices to maintain a competitive edge and ensure compliance.What We're Looking For:
We're seeking a visionary leader with:Extensive experience in digital marketing, particularly within the cannabis industry or a related field.Proven track record of successfully managing social media and email marketing campaigns and driving measurable results.Strong analytical skills and proficiency with social media and email marketing analytics tools.Exceptional communication and leadership abilities, with a talent for inspiring and mentoring a team.In-depth understanding of cannabis culture, trends, and regulatory landscape.Why You Should Join Us:Be a part of a trailblazing company at the forefront of the cannabis industry.Work in a collaborative and inclusive environment where your ideas are valued and encouraged.Enjoy a competitive salary and benefits package.