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About this position At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact? What you´ll do Job purpose: To elevate the skills, knowledge, and engagement of Joico’s pro and consumer audience by developing and executing innovative digital education programs, creating impactful content, and managing digital platforms. This role ensures that all online assets, campaigns, and educational initiatives reflect Joico’s brand values and industry leadership, fostering accessible and engaging learning experiences while driving stylist empowerment and brand growth. Main tasks & responsibilities: Lead curriculum design, remote learning programs, and digital education initiatives tailored to professional stylists' needs. Oversee the development and execution of all digital marketing resources for online assets and campaigns, including website, social media, and trade media, ensuring alignment with education and brand objectives. Develop and implement content strategies to feature Joico Collective Team partners across social media, blogs, e-blasts, and the Joico website, creating cohesive and engaging educational content for brand and agency partners. Manage digital platforms, maintain content libraries, and ensure educational materials are current and aligned with product launches and market trends. Support the creation of professional e-blasts, editorial content, and social media content for Joico platforms, emphasizing education and artist engagement. Collaborate with cross-functional teams to gather feedback, refine learning programs, and ensure alignment with stylist and market needs. #J-18808-Ljbffr