BASF SE
Global Strategic Brand and Marketing Communications Manager - Res...
BASF SE - Durham, North Carolina, United States, 27703
Work at BASF SE
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Overview
Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC
As a Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC, you create chemistry by...
Developing multi-year launch plans and marketing communications that are in alignment with global and regional needs, budget and timelines for new Herbicide and Insecticide active ingredients including brand name development, positioning, technical materials, video assets, advertising, major event presence, internal and external communications, etc. with global agencies. Providing leadership, oversight and consultation with regional and country marketing communications teams on how the active ingredient brands are positioned in the market, ensuring all BASF brand standards are applied, including but not limited to brand development, brand standards, and trademarks, and ensures all products are marketed in line with the Herbicide or Insecticides strategic goals. Supporting the VP Crop System Wheat & Portfolio Solutions Herbicides and the VP Crop System Rice & Portfolio Solutions Insecticides / Seed Treatment and others in communicating the relevant strategic roadmaps internally and externally. Active member of the Wheat Crop System Extended Core Team, providing strategic communications consultation and guidance to the global teams on messaging, branding, etc. This is a hybrid role which requires a minimum of working 3 days a week in our RTP, NC office. If you...
Bachelor’s degree in Communications, Journalism, or a related field with an emphasis on branding/marketing communications. Minimum 10 years strategic communications experience, including significant experience in agriculture. Experience leading and managing external agency partners. Experience developing and executing communication plans and leading branding development processes for new active ingredients. Exceptional writing, editing and collaboration skills, with the ability to understand and simplify business and technical information under tight deadlines. Experience working and building relationships with diverse stakeholders (e.g., senior executives, cross-functional and cross-regional teams, and external partners) to build and execute effective communications strategies. Demonstrated ability to work within a large matrixed company to achieve organizational goals. Candidate must be willing and able to travel 10-20% of the time, domestically and internationally. Create your own chemistry with you@BASF
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call
you@BASF . We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. Just some of the many benefits we offer include: Flexible work arrangements whenever possible Highly competitive retirement savings plan with company match and investment options Well-being programs that include comprehensive mental health support for you and your household family members Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more) Back-up child and elder care with discount programs for families of all ages and stages Mentoring and career development opportunities that allow you to share, learn, and thrive Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. Employee crisis support for when the unexpected happens Access to our BASF wine cellar, employee discounts, and much more! About us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years! At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career. Belong to Something Bigger. #belongatBASF Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law. Applicants must be currently authorized to work in the United States on a full-time basis.
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As a Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC, you create chemistry by...
Developing multi-year launch plans and marketing communications that are in alignment with global and regional needs, budget and timelines for new Herbicide and Insecticide active ingredients including brand name development, positioning, technical materials, video assets, advertising, major event presence, internal and external communications, etc. with global agencies. Providing leadership, oversight and consultation with regional and country marketing communications teams on how the active ingredient brands are positioned in the market, ensuring all BASF brand standards are applied, including but not limited to brand development, brand standards, and trademarks, and ensures all products are marketed in line with the Herbicide or Insecticides strategic goals. Supporting the VP Crop System Wheat & Portfolio Solutions Herbicides and the VP Crop System Rice & Portfolio Solutions Insecticides / Seed Treatment and others in communicating the relevant strategic roadmaps internally and externally. Active member of the Wheat Crop System Extended Core Team, providing strategic communications consultation and guidance to the global teams on messaging, branding, etc. This is a hybrid role which requires a minimum of working 3 days a week in our RTP, NC office. If you...
Bachelor’s degree in Communications, Journalism, or a related field with an emphasis on branding/marketing communications. Minimum 10 years strategic communications experience, including significant experience in agriculture. Experience leading and managing external agency partners. Experience developing and executing communication plans and leading branding development processes for new active ingredients. Exceptional writing, editing and collaboration skills, with the ability to understand and simplify business and technical information under tight deadlines. Experience working and building relationships with diverse stakeholders (e.g., senior executives, cross-functional and cross-regional teams, and external partners) to build and execute effective communications strategies. Demonstrated ability to work within a large matrixed company to achieve organizational goals. Candidate must be willing and able to travel 10-20% of the time, domestically and internationally. Create your own chemistry with you@BASF
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call
you@BASF . We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. Just some of the many benefits we offer include: Flexible work arrangements whenever possible Highly competitive retirement savings plan with company match and investment options Well-being programs that include comprehensive mental health support for you and your household family members Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more) Back-up child and elder care with discount programs for families of all ages and stages Mentoring and career development opportunities that allow you to share, learn, and thrive Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. Employee crisis support for when the unexpected happens Access to our BASF wine cellar, employee discounts, and much more! About us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years! At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career. Belong to Something Bigger. #belongatBASF Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law. Applicants must be currently authorized to work in the United States on a full-time basis.
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