Senior Product Marketing Manager
Alarm.com - Austin, Texas, us, 78716![Alarm.com](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Alarm.com
Overview
- Apply
Overview
If the following job requirements and experience match your skills, please ensure you apply promptly.Noonlight is looking for a Senior Product Marketing Manager to lead marketing efforts for our B2B/API products for IoT customers. In this role, you will define and drive the end-to-end marketing strategy for business-facing products, in close partnership with product, sales, and Noonlight’s leadership team. We are looking for a PMM who is passionate about the intersection of safety and technology, has an experiment-first mindset, and is excited about shaping a marketing strategy for API products.Responsibilities
Strategy Development:
Collaborate with the Noonlight leadership team to define the marketing strategy and positioning for Noonlight's B2B products. Identify target customer segments, develop value propositions, and establish key messaging to differentiate our offerings in the market.Product Positioning:
Develop compelling and differentiated product positioning that resonates with target customers. Clearly communicate the unique value proposition and benefits of our API & B2B offerings to drive customer engagement and adoption.Marketing Campaigns:
Leverage an “experiment-first” approach to create and execute integrated marketing campaigns to generate demand and drive awareness of our business-facing products. Utilize a mix of digital marketing, content marketing, social media, events, and other marketing channels to reach target audiences effectively.Market Research and Analysis:
Conduct market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and areas for product differentiation. Use data-driven insights to inform marketing strategies and optimize the positioning of our B2B products.Sales Enablement:
Collaborate with sales, product, and customer success teams to develop sales enablement materials, including presentations, collateral, case studies, and sales tools. Ensure that the sales team has the necessary resources to effectively sell our B2B products and achieve their targets.Customer Success Collaboration:
Collaborate with the customer success team to develop customer retention and expansion strategies. Leverage customer feedback and insights to inform marketing campaigns and drive customer engagement with our B2B products.Performance Measurement:
Define key performance indicators (KPIs) for marketing initiatives and campaigns. Monitor and analyze marketing metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth, to assess the effectiveness of marketing efforts.Other duties as assignedRequirements
5+ years of Product Marketing Experience, with previous experience developing an end-to-end marketing strategy for a product(s)Passion for software as a service and new technologies (prior experience working on SaaS products/APIs a plus)Experience with experiment design and execution to test, validate, and develop a marketing strategyExcellent written and verbal communication skillsComfortable with ambiguity, with a bias towards actionAbility to work effectively in a fast-paced, entrepreneurial environmentExperience supporting complex, technical productsCompany Info Noonlight combines advanced technology with real humans to protect and comfort people so they can live freely. Launched in 2013 as a mobile application, Noonlight has since grown into a connected safety platform — partnering with products and services to enable modern and affordable 24/7 professional sensor monitoring, video monitoring, false alarm filtering, and data-rich emergency response via an API. Noonlight’s technology works everywhere in the United States and Canada, allowing end users to quickly get help in any situation, without requiring a 911 call or the ability to talk or text. Noonlight was recently acquired by Alarm.com, furthering its vision of automatic safety. It continues to operate as an independent business, with the elite knowledge, benefits, and backing of Alarm.com.Company Benefits Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!Alarm.com is an Equal Opportunity Employer.
#J-18808-Ljbffr