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Job Description:Company Description Have you ever wondered how an airplane wing doesn't break off during takeoff & landing? Or, how a cell phone is able to withstand impact forces if it falls to the ground? At Instron, we build mechanical testing systems that allow companies, engineers & scientists to test these and many other products from our everyday lives.Our systems are trusted by 95% of the world's largest manufacturing companies to gather critical data, informing the design of components and materials. Our customers use Instron's products to test a wide range of materials such as metals, plastics and composites within a diverse range of industries including biomedical, aerospace, electronics and defense. Our systems can be found in quality control, research and development and educational laboratories throughout the world. Job DescriptionYou will be developing and driving strategies for organic growth through effective opportunities identification and differentiated value creations. The Strategic Marketing Director will maintain a strong understanding of customer and industry trends, competitive landscape and product positioning, which will inform the identification of new growth opportunities within or adjacent to the currently served markets. They will guide and collaborate with global sales, service and product teams to gather market insights. They will also oversee the exploration of new market opportunities and development of business cases and strategy/roadmap. Specific responsibilities include:Track relevant industry trends and developments, identify customer pain points and benchmark competitor activities.Lead the Market Management function to compile and analyze internal data, and leverage inputs from sales and engineering to develop market share growth strategiesChampion and lead initiatives to investigate new opportunities, develop value propositions, and evaluate and rank opportunities, ensuring internal stakeholder buy-in and visibility throughoutDevelop business cases for new products, services and other types of investments or initiativesLiaison with commercial, technical and leadership stakeholders to support targeted selling, core market expansion and product innovation opportunities. Coach the broader organization on market dynamics and what is needed to winIdentify relevant performance measures and drive accountability for on-going performance against business objectives by preparing for and leading regular reviewsQualificationsThe successful candidate will have a Bachelor's degree in a technical or scientific field, a passion for technology and innovation, with demonstrable experience in bringing about organic growth through effective application of strategic marketing principles.Additional requirements include:Exceptionally self-motivated and directed. Results-oriented with the ability to work independently and in a team environmentProven ability to conduct research related to customers, industries and competitors that contributed to achieving business objectivesPrior experience successfully leading a marketing team in a complex environment, ideally with a technically advanced productDemonstrated experience managing a P&L and delivering results through others, highly desirable.A global mindset. Must be culturally aware and be able to build constructive and effective relationships across the organization.Excellent verbal, written, interpersonal, communication and presentation skills with the ability to present at all levels of the organization.Understanding and experience in B2B capital equipment sales and marketing in a global environment.Willingness and ability to travel worldwide (20-25%)Additional informationTake this opportunity to join a successful team where you can make an immediate impact. We offer:Competitive payMedical (multiple options), vision and dental insuranceCompany provided life insurance and both short- and long-term disability401(k) retirement savings with a company match100% Tuition reimbursementParental leave and adoption assistance3:1 match for charitable donationsInstron: Who We Arehttps://www.youtube.com/watch?v=1IC97HOKN-Y