Head of Communication & Media Relations
The Post At Mint Hill Llc - Rogers, Arkansas, United States, 72758![The Post At Mint Hill Llc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Head of Communication & Media Relations
at Rogers Hospitality plays a critical role in developing and executing comprehensive media-based communication strategies. This position is crucial for promoting and safeguarding the company's brands visibility and reputation through online and offline media and public relations strategies. The Head of Communication & Media Relations also oversees the Social Media department, manages media and influencer campaigns, and crafts engaging digital content to enhance brand presence and engagement.To succeed in this role:You must effectively oversee brand visibility, engagement, and reputation while establishing an appropriate tone of voice.You need to implement necessary controls, enforce policies and procedures, and adeptly manage communication crises and risks.Your role:Leadership and Team Management:Guide and manage the communication team to foster motivation, ensure proper training, and maintain high standards.Regularly evaluate team members and develop their skills to align with departmental goals.Brand and Media Strategy:Build and sustain brand awareness to ensure favorable market positioning and a positive corporate image.Lead strategic initiatives for brand communication, overseeing all aspects of public relations, digital strategy, and stakeholder engagement.Public Relations:Identify and exploit PR opportunities to lead significant media campaigns that enhance brand visibility.Manage crisis communications, advising senior management and implementing detailed crisis communication strategies.Marketing Communications:Direct the planning and execution of all marketing communications, ensuring consistency across advertising, digital content, and event marketing.Oversee the creation of marketing materials and campaigns, working closely with creative teams to maintain brand integrity.Assume responsibility for the strategic direction of the company’s social media channels and email marketing campaigns.Innovate and implement engaging digital campaigns focusing on dynamic content creation to drive engagement and loyalty.Stakeholder Relations:Represent the organization at key internal and external meetings, championing communication strategies.Collaborate with partners and clients to develop and manage communication plans for various projects.Customer Relations:Serve as the company’s ambassador, clearly communicating the brand’s values, missions, and unique selling propositions.Lead external and internal communication initiatives to improve media relations and public interactions.Content Development and Management:Develop compelling content for press releases, media kits, websites, newsletters, and blogs.Coordinate with IT and communications teams to ensure timely updates and accurate information across all platforms.Finance and Budget Management:Participate in budget planning for the communications department, ensuring optimal allocation of resources for maximum impact.Evaluate the effectiveness of media programs and communication strategies, reporting findings to the leadership team.Your profile:Bachelor’s or Master’s degree in Social Sciences, Marketing, Communication, or any other relevant qualification.At least 5 years of experience in sales & marketing within the tourism sectorFluent in English and French, both written and spoken.Proven abilities in communication, leadership, critical thinking, and decision-making.Extensive experience in media relations, social media strategies, and online marketing with a solid understanding of Google Analytics.Demonstrated skill in delivering creative content across formats (text, image, video) and strong analytical and multitasking capabilities.Excellent networking skills with a focus on building and maintaining relationships.Hands-on experience in content management, including planning, organizing, and problem-solving to achieve results.Rogers is a place where people can excel, grow, and thrive.Our Employer Value Proposition is built on this very premise. Through every stage of an employee’s lifecycle at Rogers, we deliver engaging experiences, offer growth opportunities, and provide meaningful rewards.
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