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*Job Title:* Marketing Strategist Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. *Industry:* Wholesale Distribution *Location:* Irving, in-person 5 days a week *Job Type:* Full-Time *Reports To:* Director of Business Development *Salary: $65k - $75k.* *Position Overview:* The Marketing Strategist will be responsible for developing, executing, and optimizing comprehensive marketing strategies to support business growth and brand positioning. This role requires strong analytical abilities, creativity, and a deep understanding of B2B marketing channels, buyer behavior, and product positioning in a competitive environment. This role will play a critical role in growing brand awareness, driving sales through channel partners, and optimizing the go-to-market strategy. *Key Responsibilities:* * Help plan and execute trade show participation and customer-facing events to promote products and foster relationships. * Develop and implement marketing strategies aligned with company objectives, target segments, and market trends. * Conduct competitive analysis, market research, and customer segmentation to inform strategy. * Design and manage integrated marketing campaigns across digital, print, events, and trade channels. * Oversee email marketing, SEO/SEM, and content strategies to support lead generation and retention. * Ensure consistent brand messaging across all marketing channels. * Partner with sales teams to develop tools and materials that support lead nurturing and sales conversion. * Analyze campaign performance and optimize based on ROI and sales impact. * Manage digital presence including website performance, social media, PPC, and marketing automation platforms. * Implement tracking and analytics tools (Google Analytics, HubSpot, etc.) to measure KPIs. *Qualifications:* * Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus). * 3+ years of experience in B2B marketing strategy, preferably within wholesale distribution, manufacturing, or logistics sectors. * Strong understanding of sales cycles, buyer personas, and channel marketing. * Proficient in tools like Google Analytics, CRM systems, Adobe Creative Suite * Excellent communication, project management, and stakeholder collaboration skills. * Proven track record in campaign execution with measurable business outcomes. * Creative thinker with an analytical mindset and attention to detail. * Must be available to travel 15-20% of the time for events *Preferred Skills:* * Familiarity with product information management (PIM) tools. * Knowledge of e-commerce platforms or digital product catalogs. * Graphic design experience is a plus. * Videography and video content editing is a plus. Job Type: Full-time Pay: $65,000.00 - $75,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee assistance program * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid time off * Retirement plan * Vision insurance Application Question(s): * What do you believe is the number one priority for someone working in Marketing? * How do you think Marketing is evolving? * Are you willing to undergo a background check in accordance with local law and regulations? Education: * Bachelor's (Required) Experience: * Marketing: 3 years (Required) Willingness to travel: * 25% (Required) Work Location: In person