Marketing Manager for Motto Clear Aligners
Aspen Dental - Chicago, Illinois, United States, 60290Work at Aspen Dental
Overview
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Overview
The Marketing Manager for Motto Clear Aligners will be responsible for leading consumer marketing efforts to meet business goals and established metrics that help grow brand awareness of Motto and revenue growth for the Orthodontics category. This role will partner with cross-functional teams to execute key Motto campaigns to drive consumer interest and conversion.
Essential Responsibilities
· Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge-out rates, and increased utilization across all practices.
· Collaborate with cross-functional teams to execute key commercialization activities for new products and campaigns.
· Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
· Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
· Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive the conversion rate of Motto.
· Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
· Collaborate with insights to analyze brand, creative, and consumer sentiment within the category.
· Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies, and campaigns
Reporting Structure
· This role would be reporting to the Director of Marketing, Motto Clear Aligners
Requirements/Qualifications
· 5+ years of consumer marketing and brand management experience (Experience in e-commerce a plus)
· Desire to own projects and exceed expectations, with the ability to find solutions and deliver results within a fast-growing, rapidly changing, and entrepreneurial environment
· Effective communication, including writing, speaking, active listening, and presentation skills, with ability to communicate effectively with cross-functional teams
· Experience and skills in influencing, leading, and directing individuals in multiple functional areas
· Proactive, solutions-oriented with the ability to make in-the-moment decisions that drive efficiencies and improve product
· Organized, with high attention to detail and experience in managing multiple projects simultaneously
· Demonstrates a continuous learning orientation and manages complex tasks and competing priorities
· Education: BA/BS, MBA is a plus.
· Up to 20% travel
· Based in Chicago, IL at Aspen Group’s Chicago headquarters
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Salary: $100,000 - $120,000 + bonus opportunity.