DIGITAL MARKETING SPEC - FCCC
Temple Health - Phila, Pennsylvania, United States, 19117Work at Temple Health
Overview
- Apply
Overview
Education
Bachelors Degree : Bachelor's Degree in Digital, Marketing, Journalism, Communications or other related field (Required)
Experience
2 Years experience in a relevant professional role (Required)
General Experience and demonstrated hands-on experience creating and optimizing Search Engine Marketing campaigns in Google Ads/Microsoft Ads (Required)
General Experience and demonstrated hands-on experience monitoring digital campaign and website performance with Google Analytics (Required)
General Experience and demonstrated hands-on experience with Content Management Systems such as Drupal or WordPress (Required)
General Experience and knowledge of HTML and CSS (Preferred)
General Experience and knowledge of SEO and UX best practices (Preferred)
General Experience and understanding of healthcare consumer Web behavior (Preferred)
General Experience managing locations in Google My Business (Preferred)
General Experience managing outside vendors or clients (Preferred)
General Experience with Google Tag Manager event tracking (Preferred)
General Experience with social media advertising (including Facebook, Twitter, LinkedIn, and/or other platforms) (Preferred)
Responsibilities:
Under the supervision on the Tactical Marketing Manager, develops and implements paid social advertising campaigns for key service linesSupports the Women's Hospital and community health social media presence, in collaboration with other digital marketing staff, including growing followers for Facebook pages, coordinating with marketing team to develop and share relevant content, and monitoring comments and engagementCreates engaging emails for physicians and consumers using tools such as Salesforce Digital Marketing CloudUnder the supervision of the Tactical Marketing Manager, coordinates the implementation of integrated digital marketing programsUnder the supervision of the Tactical Marketing Manager, tracks and evaluates digital marketing programs to measure and continually improve marketing ROI performanceContributes to the development of marketing plans along with digital tactical marketing staff, service line and entity marketing leadership by recommending effective tactical digital marketing tacticsActively participates in the identification, implementation and evaluation of new digital marketing tacticsUnder the supervision of the Tactical Marketing Manager, oversees assists with the CRM and marketing automation systemCoordinates with digital media agencies, tactical & digital marketing staff, service line and entity marketing leadership to develop media plans, traffic and track advertising
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple Health is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
As one of the first cancer hospitals in the country, Fox Chase Cancer Center has been a national leader in cancer treatment, research, and prevention for more than 100 years. Fox Chase Cancer Center, part of the Temple University Health System, is committed to providing the best treatment options for our patients, and delivering that care with compassion.
At Fox Chase, we consider defeating cancer to be our calling. Our unique culture allows employees to work collaboratively with a single, shared focus, regardless of which department they're in.
It's essential for us to recruit not only the best talent in hospital care, but hire well-qualified prospective employees who are committed to serving our patients with the passion and excellence for which Fox Chase is known. Apply today to be part of the future of prevailing over cancer.