Social Media Specialist Job at Parkview Health in Fort Wayne
Parkview Health - Fort Wayne, IN, United States, 46804
Work at Parkview Health
Overview
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Overview
Fort Wayne, IN
Professional/Business Support
Work Location: remote
Hours/Week: 40
Days: 8a-5p
Summary
Under the direction of the Social Media Manager, the candidate is responsible for workflow, scheduling, strategizing, uploading, and monitoring social media content on Parkview’s social media channels, as well as updating Parkview’s public website through blogs, podcasts, video, audio, and electronic forms, including email marketing. The role involves collaborating with various departments and co-workers to develop an efficient workflow and corresponding calendar, ensuring materials and resources are delivered in a timely and effective manner. The candidate must possess excellent organizational and planning skills, with the ability to anticipate challenges and develop a plan of action to prevent delays in the team's workflow. Responsibilities also include monitoring Parkview social media and other online channels to evaluate engagement, responding to questions, and identifying concerns or risks. The candidate will use listening tools to monitor external channels for mentions of Parkview, sentiment of mentions, and community concerns. Identified concerns or risks will be triaged to appropriate leaders, with assistance provided in timely responses and continued monitoring. Documentation of actions and follow-ups, as well as report development, is also required. Support to the social/digital team in the analytics/reporting process using standardized reporting frameworks is expected.
Education
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Experience
Three years of experience required; five preferred.
Other Qualifications
Must have strong familiarity with social media channels and the ability/drive to stay up to date on social trends. Strong time management skills and the ability to balance multiple projects are essential. The candidate should be able to work with a variety of individuals, both inside and outside the organization. Strong critical thinking skills and a desire to collaborate with an understanding of customer service are also required.
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