Executive Director, Digital Marketing
Synergy Interactive - New York, NY, United States
Work at Synergy Interactive
Overview
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Overview
This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$200,000.00/yr - $250,000.00/yr
A leading digital consumer subscription business is seeking an experienced marketing leader to drive strategy and execution for its digital marketing efforts. This role will be responsible for customer acquisition, retention, and brand evolution, with a focus on paid/organic search, social, email/CRM, PR, and marketing operations.
Key Responsibilities
- Define and execute a comprehensive marketing strategy to drive customer growth and revenue.
- Oversee brand management, performance marketing, lifecycle marketing, and campaign development.
- Optimize marketing media mix and funnel to maximize efficiency and conversions.
- Identify and implement best-in-class marketing tools and vendor partnerships.
- Lead and mentor a team of seven marketing professionals.
- Collaborate cross-functionally to align marketing efforts with overall business goals.
Qualifications
- Extensive experience in D2C digital marketing, particularly in subscription-based businesses.
- Proven ability to revamp marketing strategies, tools, and vendor relationships.
- Strong expertise in paid/organic search, social, email/CRM, and customer acquisition.
- Experience leading teams and driving marketing innovation.
- Strategic thinker with a hands-on approach to execution.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Marketing Services, Advertising Services, and Business Consulting and Services
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