Retention Marketing Specialist (On-Site ONLY/ No Remote Work)
TLF Apparel - Fort Lauderdale, Florida, us, 33336
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Retention Marketing Specialist (On-Site ONLY/ No Remote Work)
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TLF Apparel JOB SUMMARY:
TLF’s Email, SMS, & Push Acquisition & Retention Specialist will be responsible for executing and analyzing SMS/MMS, email, web, and app push campaigns, leveraging best practices and growth-hacking techniques to develop new customer acquisition and retention strategies, while maximizing sales, engagement, and CLV. Responsibilities include: Developing, executing, and optimizing automated flows and campaigns across all platforms, including email, SMS, app push, and web push notifications. Analyzing data to improve open rates, CTR, conversions, and ROI, and continuously refining campaigns based on KPI insights. Segmenting audiences and personalizing messaging to enhance engagement. Collaborating with creative teams to produce aligned visual and copy content. Tracking and reporting key metrics, ensuring compliance with regulations, and staying updated on industry trends. Developing retention strategies and loyalty programs to foster customer loyalty and reduce churn. Qualifications:
Bachelor’s Degree in Marketing or related field, with at least 5 years managing email, SMS, and push campaigns, including 3 years with Klaviyo, Attentive, and Aimtell. Strong analytical skills, HTML/CSS knowledge, and experience with analytics tools are required. Company Overview:
TLF Apparel, established in 2012, is a premium athletic and lifestyle brand focusing on innovative Gym-To-Street Wear. We promote a dynamic, empowering culture and offer comprehensive benefits, including health coverage, gym memberships, and career growth opportunities. Employment Details:
Part-time, Mid-Senior level, in the Retail Apparel and Fashion industry.
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