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ROLE: SOCIAL MEDIA MANAGER TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums. This team moves at the speed of culture, responding to trends and events as they happen. Join us and be part of something truly special - a team dedicated to creating ground-breaking work and pushing limits. ROLE OVERVIEW: As a Social Media Manager in The Kitchen, you are a platform expert: you use your knowledge of social media and the audiences that engage with content online to ensure that our brands create work for the right channels and platforms, at the right moments. You will identify reactive social opportunities, understand each brand’s seasonality, and collaborate with the Social Media Strategist to ensure a well-thought-out purpose, strategy, and tone for our social media presence. CORE RESPONSIBILITIES: SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media, and creative partners. SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of, and own the day-to-day use and refinement of your brand’s social playbook. SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments. DEPLOYMENT: Upload legal-approved content to social channels and support the trafficking process. COMMUNITY MANAGEMENT: Oversee the brand’s social channels for strategic communications opportunities and review inbound comments, questions, and risks. SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of competitors. MEDIA INTEGRATION: Work with our media partners to own the paid-media relationship for your brand(s) and recommend media optimizations. SOCIAL MEDIA EXPERTISE: Ensure that the creatives, strategists, and brand partners understand how to operate in a constantly changing world of social media platforms, trends, and memes. REPORTING: Collaborate with insights partner to create insightful and actionable social media reports. EXPERIENCE & SKILLS: 3+ years experience in community management, social strategy, or creative department in a related role. A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand. A university or college diploma in marketing, advertising, or a related field is preferred. A history of working with creative teams and strategists, providing expertise and influencing the brand’s online strategy. Proficient in creating presentations (PowerPoint or Keynote) and experience with insights tools and services. Social listening experience is an asset. A love and deep understanding of social culture, memes, and trends. Experience with a social media management platform (i.e., Sprout Social) is required. Excellent presentation and communication skills in a group environment. A passion for food and food marketing. The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability. #J-18808-Ljbffr