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Summary / Objective TYR Sport is seeking a Retention Marketing Specialist with strong expertise in Klaviyo to lead our email/SMS lifecycle efforts as well as our loyalty and referral programs for both the US and EU. This is a full-time, in-office role responsible for building and optimizing campaigns that increase customer loyalty, engagement, and lifetime value. You'll play a key role in shaping the customer journey across post-purchase, re-engagement, win-back, and other key lifecycle moments. Position Responsibilities and Accountabilities: Own the strategy, execution, and optimization of all email and SMS marketing campaigns using Klaviyo Create and manage customer segmentation, automated flows, and personalized content to drive retention and increase LTV Analyze campaign performance and lifecycle data to improve open rates, click-throughs, and conversions Collaborate with creative, e-commerce, and product teams to align messaging, promotions, and branding across channels Test and iterate on A/B experiments to optimize subject lines, content blocks, send times, and segmentation strategies Monitor performance metrics, KPIs, and report on retention trends to leadership Stay updated on retention best practices, compliance regulations (e.g., TCPA, CAN-SPAM), and emerging trends Support special campaigns such as product launches, seasonal promotions, and loyalty program initiatives Qualifications and Competencies: Strong understanding of email/SMS marketing strategies, customer segmentation, and lifecycle automation An analytical mindset with the ability to interpret data and make data-driven decisions Proficiency in email performance metrics and tools like Google Analytics Strong attention to detail and project management skills Excellent communication and cross-functional collaboration abilities Passion for sports, fitness, or the TYR brand is a plus Education and Experience Bachelor's Degree in Marketing ora similar field. 3-5+ years of experience in retention/lifecycle marketing, with proven hands-on experience using Klaviyo