Marketing manager Job at West Monroe in Chicago
West Monroe - Chicago, IL, United States, 60290
Work at West Monroe
Overview
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Overview
Qualifications
- Bachelor’s degree in Business, Communications, Marketing / Advertising (or related field of study) required
- 10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environment
- Strong writing and editing skills as well as verbal communication skills
- Proficient in Microsoft Office Suite Software
- Experience working under tight deadlines and a fast-paced environment
- Ability to manage projects from conception through completion
- Ability to work both independently and within a team environment
- Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications
- Strong analytical skills, ability to solve problems and attention to detail are key
Responsibilities
- This role will develop and execute a go-to-market strategy aligned with practice goals
- You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferences
- We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals
- This position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teams
- Conduct market research and competitor analysis to help inform practice strategy
- Design and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)
- Research, evaluate, and build business cases around new marketing opportunities
- Manage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaigns
- Manage content creation across all categories primary research, articles, videos, etc.
- Interest and availability to attend healthcare-related events
- Assist with internal and external marketing communications
- Partner with leadership to execute pre- and post-event outreach for events and develop targeted campaigns
- Measure, analyze and report on ROI across marketing campaigns and initiatives
- Manage ongoing healthcare and life sciences marketing budget
- Lead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clients
- Partner with leadership on marketing healthcare assets through innovative marketing techniques and programs
Benefits
- Information on our competitive total rewards package, including our bonus structure and benefits is here
- Individual salaries are determined by evaluating a variety of factors including geography, experience, skills, education, and internal equity
- Employees (and their families) are covered by medical, dental, vision, and basic life insurance
- Employees are able to enroll in our company’s 401k plan, purchase shares from our employee stock ownership program and be eligible to receive annual bonuses
- Employees will also receive unlimited flexible time off and ten paid holidays throughout the calendar year
- Ten weeks of paid parental leave will also be available for use after successful completion of one year of employment
Salary Range
- Seattle or Washington, D.C.: $120,800 - $134,400 USD
- Los Angeles: $126,500 - $140,800 USD
- New York City or San Francisco: $132,300 - $147,200 USD
- A location not listed above: $115,000 - $128,000 USD