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14703BR

If you are interested in applying for this job, please make sure you meet the following requirements as listed below. Department Name:

HSP Marketing Location:

Meriter Business Center Job Description:

Develop and implement strategic marketing plans and tactics to support UnityPoint Health – Meriter’s brand, image, and key service lines (as assigned). The focus of the position works closely with Meriter representatives, leaders, and physicians to develop marketing plans followed by subsequent hands-on implementation of the tactics, management of budgets, and evaluation of results to ensure successful execution of the plan and achievement of overall business objectives of Meriter, UnityPoint Health, and UW Health. Plays an active role as a member of the larger UnityPoint Health marketing team and works closely in collaboration with the UW Health Marketing team. This role will be primarily remote but will have some on-site responsibilities. Required Qualifications: Bachelor’s degree in public relations, journalism, marketing, or a related field 6 years’ experience in marketing Expertise in integrated marketing communications strategies and tactics In-depth knowledge of areas of specialty within marketing (i.e., research, social, CRM, writing, etc.) Demonstrated leadership in project and program planning and marketing strategy development Commitment to focus on key organizational priorities and strategies, as well as articulate with others Excellent communication skills, both written and verbal, for a variety of internal and external audiences; strong presentation skills Excellent organizational and project management skills, and the ability to handle and prioritize multiple tasks Demonstrated ability to establish and maintain effective relationships with staff, physicians, and vendors within a team environment and across organization lines Ability to navigate working across organizations in a spirit of collaboration and partnership Demonstrates a strong awareness of and is sensitive to complex politics among departments, organizations, and partners Media plan coordination and implementation expertise Proven ability to manage confidential and sensitive information The ability to work with patients and consumers with warmth and respect – responding to both positive feedback and complaints Demonstrated ability in developing and coordinating budgets Demonstrates collaborative working relationships and is team-focused Ability to work on tight deadlines in dynamic situations Drive to continually learn, adapt, and improve results Willing to work extended hours at events with the possibility of travel to regional and affiliate locations Preferred Qualifications: Master’s Degree in marketing/business Continued training in Internet-related topics through certificates, seminars, webinars, and workshops 4 concurrent years marketing experience in a healthcare environment, project management experience, and team lead experience EEO / M / F / D / V Auto req ID:

14703BR Job Title:

Senior Marketing Strategist; 1.0 FTE Site Address:

2650 Novation Parkway Work Schedule:

Primarily weekdays, day shift. Hours Per Week:

40 Status:

Benefit Eligible City:

Madison FTE:

1.0

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