Assistant Director Brand Advertising
the Ladders - Coachella, CA![the Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at the Ladders
Overview
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Overview
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
- Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
- Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
- Oversee internal design team and external agency for all creative development including internal, external communications, and advertising for conventional media, mediums and web.
- Oversee external media buying, agency relationship and web development for all agencies.
- Responsible for the development of the annual budget, reconciliation and reporting of advertising and sponsorship budgets.
- Develop and monitor in house production system for tracking purposes to ensure that projects are completed in a timely manner.
- Oversee all advertising buys and placement of television, radio, newspaper, magazines, directories, outdoor signage, digital and a variety of area publications and sponsorships.
- Coordinate with department Directors and VPs on the development of projects as needed and assist in the execution.
- Integrate marketing and promotional plans through all channels by creating written plans and coordinate execution.
- Oversee sponsor relationships to maximize potential property exposure.
- Explore and create opportunities for cross-marketing with vendors and partners.
- Monitor advertising trends of competitor properties in the area.
- Coordinate and attend all media interviews with appropriate property spokesman. Accompany media reps at all times while on property.
- Represent Spotlight 29 Casino and Tortoise Rock Casino at external community and industry functions.
- Provide support to Vice President of Marketing as necessary.
- Maintain excellent communications with all Directors and Managers.
- Develops and implements approved departmental policies and procedures.
- Responsible for all necessary record keeping.
- Comprehensive understanding of forecasting, budgeting, scheduling, productivity, inventory controls (if applicable), P&L analysis, and cost controls.
- Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
- Prepare necessary data for the budget in area of responsibility; project annual costs and monitor actual results; take corrective action where necessary.
- Keep abreast of competitive changes including industry trends and local competitive set.
- Develop, maintain and nurture a positive work environment.
- Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
- Coordinate and supervise training, assignments, and development of subordinates.
- Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
- Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
- Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
- Able to make difficult decision in a fair and honest manner.
- Strong verbal and written communication skills.
- Perform any other duties that may be assigned from time to time.
SUPERVISORY RESPONSIBILITIES:
Manage directly and indirectly all employees of the Advertising Department. Adhere to the Tribal organization's policies, procedures and applicable laws.
Responsible for the overall direction, coordination, and evaluation of this unit.
Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):
- Bachelor's degree preferred in related field (or equivalent experience).
- Ten (10) years equivalent Supervisory/Management experience.
- Five (5) years' experience managing advertising agencies or internal advertising, preferred.
CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:
- Must pass periodic random drug screens.
- Must be able to pass background suitability investigation.
- Must obtain a Tribal Gaming License.
- Must obtain all other applicable certifications and licenses.
- Must provide proof of eligibility to work in the United States within 72 hours of employment.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions, and may be exposed to loud noise for extended periods.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Multiple locations.
- Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
- Must be available for emergency calls 24/7.
- Must be available to work weekend and holidays.
- Some enterprises are gaming facilities.
- Some enterprises are not a smoke-free environment.
- Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.
INDIAN PREFERENCE ACT:
The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:
1. Tribal Members
2. Other Native Americans
3. All other ethnic groups
About Us
Spotlight 29 Casino
Since 1995, Spotlight 29 Casino has been the place where the Coachella Valley comes to play. In fact, we were all about Coachella before Coachella Fest was even a thing.
Located just south of Interstate 10 at Dillon Road, Spotlight 29 boasts 1,600 of the hottest, most in-demand slots, world-class table games and blackjack, plus a variety of delicious dining options sure to satisfy any palate. And we're always finding innovative ways to enhance our guest's experience.
Spotlight 29 is also home to the spectacular, 2,200 seat Spotlight Showroom, which has featured such headliners as Bruno Mars, Mark Anthony, Pitbull, Dave Chapelle, Joe Walsh, Marlon Wayans, Montgomery Gentry, Paquita la del Barrio and more.
Spotlight 29 Casino is a venture of the Twenty-Nine Palms Band of Mission Indians. We are committed to providing a positive guest experiences with unrivaled amenities and unparalleled customer service.
Tribal History Information
The origins of the 29 Palms Band of Mission Indians can be traced back to the Chemeheuvi, a peaceful and nomadic tribe whose territory once covered large expanses of Utah, Arizona and Southern Nevada. In 1867, a group of Chemeheuvi migrated west to the Oasis of modern day Twentynine Palms. The Twenty-Nine Palms Band of Mission Indians are their descendants.
As children of the Wolf, the Band has always drawn upon his strength and intelligence, as well as the wit and survival skills of the coyote, to endure and sustain themselves.
Today the Band's reservation lands are located near the town of Twentynine Palms, at the intersection of 1-10 and Highway 86, and includes sites of the Spotlight 29 Casino and Tortoise Rock Casino whose proceeds help provide housing, education, and financial security for future generations.