New Winery Needs Creative DTC/Marketing Guru
Tasting Room Expo - Mcminnville, Oregon, United States, 97128![Tasting Room Expo](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tasting Room Expo
Overview
- Apply
Overview
Ricochet Wine Company is building out its own winery, and we need help slinging wine and moving bottles out the door. The winery is situated in the heart of the "Indie Wine District" of McMinnville, an area that is bound to grow. We are looking for a creative and ambitious person to start out of the gate, designing a tasting and tour experience, as well as help with a host of sales and marketing projects. This is a position that empowers: ideas and risks are welcome. And, we lead with authenticity and a lack of pretension. Industrial-Chic. (We are next to a concrete-mixing plant.)
Ricochet produces the Indie Wine Mixer, and aims to continue that scrappy vibe. We will have tenant wineries, allowing for a diverse tasting experience. Moreover, this position allows for creating new ways to utilize the space. Lastly, our goal is to become the "Dave's Killer Bread" of wineries. We hope to employ our neighbors-in-need who simply need a gig. The ethos of Ricochet is one of humility and community-mindedness. This is an area to develop. Dig an altruistic vibe? We need you.
We are seeing someone who can represent the wine, but more importantly can work independently and handle ambiguity. The following is a list of responsibilities for this position:Create a Tasting “Room” experience that exudes the ethos of Ricochet wines, and the indie wineries producing at the facility.Focus on points-of-service and an unpretentious vibe.Drive customers to sign up for the Social Club, but in an authentic way. Goal of doubling club membership in reasonable, strategic timeline.Manage the Social Club (our wine club) communications and renewals.Create Social Club events and experiences, as well as manage Social Club experiences, tours/tastings, winemaker access.Train and manage any tasting room associates.Manage inventory for direct sales, as well as monitor inventory holistically, for distribution.Manage the execution of POs from distributors, and ensure they are fulfilled.Conduct private wine tastings when Winemaker cannot be there…and rock it.Focus on an immersive experience; create a sanctuary for “dumb” questions that aren’t dumb at all.Take leadership in designing the way wine is sold (e.g. flights, menus, etc.) as well as the layout for the setting.Take over distribution relationships, and strategy, to expand states each year and to fulfill sales goals that are in line with the company revenue strategy.Go on sales trips to represent Ricochet, whether regionally, or nationally. Be willing to work off-site events.Identify and create new sales programs and events.Take leadership on events (e.g. club events, Indie Wine Mixer) and act as the Operational Manager.Create seasonal wine flights, menus, and releases.Assist with marketing materials, design, etc.Get to know our Club Members, and give them the VIP status they deserve.Analyze shipping costs and ways to increase margins.Work with third-party platforms, such as Sommsation, SommSchool, Vinoshipper, etc.Be in charge of the marketing/sales calendar, and ensure it vibes with the production calendar.Help production to meet deadlines based on inventory or release needs.Assist in maintaining a clean and orderly space.Have fun.Put your stamp on your ideas, and see them flourish.Help create a sense of community.
We need someone to start ASAP. We are building the space and the tasting area. There's so much room to be creative. And to start earning revenue. Ideally, the right candidate will start September 1st, but the right candidate is welcome to start earlier.
Please send an updated resume...and a well-crafted cover letter (The owner might have once been an English teacher...and writing is a key skill in this job.)
We will consider all applications and keep this job posting open until we find the perfect candidate.
Cheers!
#J-18808-Ljbffr