VP, Marketing
Veralto - Glen Allen, Virginia, United States, 23060![Veralto](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Veralto
Overview
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Overview
When you join the nation's largest and fastest growing specialty chemical company dedicated solely to industrial water treatment, you’ll work side-by-side with those customers, helping them save millions of dollars and grow their businesses, all while protecting people and the environment. Our “whatever-it-takes” mindset allows us to turn our 50+ years of experience and innovative thinking into meaningful outcomes for our customers—and rewarding careers for our people.
THE OPPORTUNITY
As a senior leader reporting directly to the President, you’ll have the unique opportunity to influence the strategic direction of our company. You will steer a high-performing marketing team, guiding them to execute strategies that maximize organic growth and expand margins. Your leadership will be essential in aligning our brand, mission, and vision across diverse geographies. This is an on-site opportunity based in Richmond, VA.
What You’ll Do
Strategic Leadership:
Drive ChemTreat’s strategic planning process, ensuring long-term commercial success for both new and existing products.
Market & Competitive Analysis:
Stay ahead of market conditions, conduct competitive analysis, and manage our product portfolio to optimize share gain and profitability.
Global Collaboration:
Partner closely with regional leaders to identify and target attractive market segments, implement strategic initiatives, and drive profitable revenue growth.
Digital & Sustainability Focus:
Oversee our digital marketing efforts, championing the use of cutting-edge tools and techniques. Lead our sustainability initiatives to reduce greenhouse gas emissions, conserve water, and enhance pro-environmental practices globally.
What We’re Looking For
A visionary leader with a proven track record in global marketing strategy development and execution.
Expertise in product management and a deep understanding of market dynamics.
A collaborative team player who can inspire and lead across regions.
Passion for sustainability and driving impactful environmental initiatives.
If you’re a strategic thinker with the drive to make a significant impact, we invite you to bring your expertise to ChemTreat. Join us in shaping the future of our industry!
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
Strategic Leadership:
Serve as a key member of the ChemTreat L1 team, setting strategic direction and demonstrating enterprise-wide leadership.
Global Growth Strategy:
Develop and execute strategies to win new business and expand sales with existing customers.
Market & Product Development:
Identify target segments, plan product innovations, develop partnerships, and engage in M&A activities.
Marketing Goals & Revenue:
Set marketing goals aligned with company strategy and own a revenue target generated through marketing activities.
Brand & Portfolio Management:
Enhance brand presence, lead portfolio management, and execute product roadmap based on customer requirements.
Innovation & Product Development:
Collaborate with Innovation & Technology to drive new product development and support revenue growth.
Commercial Partnership:
Partner with the Commercial team to unify strategies that increase revenue through marketing initiatives.
Process Improvement:
Drive continuous improvement in global marketing processes, identifying opportunities, and leading Kaizen activities.
Budget Management:
Manage the marketing budget to meet and accurately forecast expense targets.
ESG Strategy:
Develop and drive ChemTreat’s ESG strategy to meet sustainability targets.
CRITICAL COMPETENCIES REQUIRED
Strategic & Analytical Skills
Strategic Agility:
Strong strategic agility and decision-making skills.
Problem-Solving:
Proven problem-solving abilities and capacity for driving innovation.
Business Acumen:
Deep understanding of business complexities, decision drivers, and competitive circumstances.
Financial Acumen:
Extensive experience in financial modeling, business case development, and KPI measurement/analytics.
Decision-Making:
Ability to make informed decisions considering facts, constraints, and potential consequences.
Leadership & Management
Global Leadership:
Experienced in global leadership, attracting top talent, and holding teams accountable.
Matrixed Environment Success:
Proven success in both direct line leadership and highly matrixed environments.
Accountability:
The ability to deal with associate issues effectively, provide direction and feedback, and hold associates accountable for objectives and metrics.
Cultural Sensitivity:
High level of cultural sensitivity and awareness to lead and engage a global organization effectively.
Followership: The ability to inspire and motivate a diverse team towards achieving stretch goals through equitable management.
Execution & Delivery
Project Management:
Expertise in product delivery, project management, and business/financial due diligence.
Results-Driven:
Demonstrated success in delivering results and strategic leadership within large-scale organizations.
Continuous Improvement:
Entrepreneurial spirit with a focus on continuous improvement.
Communication & Influence
Interpersonal Skills:
Exceptional interpersonal and communication abilities.
Strategic Communication:
Ability to foster strategic communication with key organizational players and senior leadership.
Influencing Skills:
Ability to act as a champion for the department, ensuring the strategic vision is shared and supported across all levels of the organization.
Customer Insight (VOC):
Listening to customer feedback (VOC) and translating it into business improvements.
Organizational Agility
Knowledgeable about how organizations work and how to get things done through formal and informal networks, understands the origin and reasoning behind key policies, practices, and procedures, and understands and drives the culture to position the organization for success.
EXPERIENCE & EDUCATION
Education
Bachelor’s degree required; MBA or advanced Marketing degree preferred.
Experience
Minimum 10 years of senior-level experience in strategy, marketing, portfolio management, and product commercialization.
Additional Requirements
Travel: Willingness to travel up to 20%.
US ONLY
:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $250000 - $290000 USD per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available
here (https://www.dol.gov/agencies/ofccp/posters)
.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.