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Robert Half is seeking a part-time Digital Marketing Consultant to support our Global Engineering client located in NOVI, Michigan. In this role, you will be responsible for a wide array of marketing tasks, including market research, trade show organization, content creation, graphic design, digital marketing, and, paid ads & CRM strategy. This position offers a long term contract employment opportunity, onsite 2 days per week, working up to 15-20 hours per week. This is an ideal role for someone with a preference for part time work in marketing, best for candidates with 3+ years of experience developing marketing strategy, creating content, and working hands-on with marketing campaigns.

Responsibilities:

• Conduct thorough market research to understand customer trends and preferences

• Develop and implement a comprehensive social media strategy across all platforms

• Design and prepare materials for trade shows to showcase our brand and products

• Use Google Ads and Analytics to create, manage, and optimize advertising campaigns

• Develop content for platforms like LinkedIn to enhance brand visibility and engagement

• Manage and strategize HubSpot CRM to improve customer relations and increase sales

• Utilize SEO/SEM strategies to improve website visibility and traffic

• Design graphics for print and digital marketing using Adobe Creative Suite and Canva

• Plan and execute inbound marketing strategies to attract potential customers

• Develop and manage email marketing campaigns to promote products and services.

• Minimum of 3-5 years experience in a digital marketing role

• Proficiency in using Content Management Systems (CMS)

• Experience with Customer Relationship Management (CRM) software

• Demonstrated expertise in Google Ad campaigns

• Strong understanding of analytics and data interpretation

• Proven track record in increasing brand awareness

• Experience in campaign planning and execution

• Familiarity with Canva for designing marketing materials

• Proficiency in using HubSpot for marketing automation

• Ability to work ONSITE in Novi office 2 days per week, with a flexible part-time schedule

• Skills in graphic design for creating visually appealing content