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We're seeking a detail-oriented Marketing Associate who excels at executing marketing initiatives and collaborating effectively with our high-performing sales team. You will be responsible for the hands-on execution of marketing campaigns using tools such as SFDC, Hubspot, and event management platforms. You will be comfortable running and/or leading event coordination, and day-to-day marketing operations needed within the regional marketing team. Working closely with the cross functional marketing and revenue teams, you'll help bring marketing strategies to life through careful planning, flawless execution, and thorough follow-up across events, campaigns, and sales enablement activities that support awareness and consideration of Dataiku to our target personas. Key Responsibilities Event Planning & Execution Plan, coordinate, and execute field events, trade shows, webinars, and customer programs from initial concept through post-event analysis Support logistics coordination including venue selection, vendor management, attendee registration, and on-site event management Collaborate with cross-functional teams to develop event content, materials, and promotional strategies Track event performance metrics and provide detailed post-event reports to measure ROI and pipeline impact Campaign Creation & Management Assist in developing and executing integrated marketing campaigns across multiple channels including email, social media, and digital advertising Create compelling campaign content for landing pages, email sequences, and social media posts that drive engagement and conversions Support account-based marketing initiatives for key target accounts Monitor campaign performance and provide regular reporting on key metrics and optimization opportunities Marketing Operations & Technology Manage marketing activities within HubSpot or Salesforce, including lead management, campaign tracking, and data hygiene Support marketing automation workflows and lead nurturing sequences Assist with CRM data management and ensure accurate tracking of marketing-generated opportunities Collaborate with sales team to optimize lead handoff processes and follow-up procedures Sales & Marketing Coordination Work closely with sales team to understand priorities and align marketing activities with revenue goals Support sales enablement initiatives by creating marketing materials and tools Facilitate communication between marketing and sales teams regarding campaign performance and lead quality Assist with partner program coordination and relationship management Requirements 2-3 years of B2B marketing experience, preferably with technology or SaaS companies Demonstrated experience in event planning and execution, from small-scale webinars to large trade shows Hands-on experience with campaign creation and management across digital marketing channels Proficiency with HubSpot or Salesforce for marketing operations and lead management Strong project management skills with ability to handle multiple initiatives simultaneously Excellent written and verbal communication skills Detail-oriented approach with strong analytical skills for campaign performance tracking Self-motivated individual who thrives in collaborative, fast-paced environments Ability to work effectively with cross-functional teams and external vendors Willingness to travel up to 25% for events, trade shows, and regional marketing activities Bachelor's degree in Marketing, Communications, Business, or related field preferred #J-18808-Ljbffr