Creative Director
The Villages - THE VILLAGES, FL![The Villages](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Villages
Overview
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Overview
Full Time, On Site Position
Benefits for full-time eligible positions:
Medical (HSA/FSA), Dental, and Vision | 401K and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages Charter School eligibility | and much more!
Responsibilities:
- Create, plan, and oversee the development of the company's marketing communications and branding campaigns.
- Work closely with the marketing team to develop original concepts, strategies, and creative solutions.
- Conduct the development and design of creative materials for branding, promotional campaigns, and marketing communications - which may include new ideas.
- Ensure brand identity and message to create a cohesive experience across channels.
- Direct and participate in strategic brainstorming meetings and creative sessions.
- Oversee, lead, and mentor graphic designers; provides creative solutions and direction on projects.
- Coordinate with the Creative Team, Social Media Specialist(s), Project Managers, Event Planners, and related roles to ensure business client needs are met and exceeded.
- Collaborate with internal channel experts to implement creative projects, analyze performance and identify actions needed to successfully meet marketing objectives.
- Understand our audiences, brand promises, pillars, and programs to support the business's needs.
- Ensure campaigns meet the needs and goals of the business/pillar.
- Maintain a working knowledge of various marketing channels and tools used to create effective campaigns such as marketing research, creative, digital media, SEO, email marketing, website development, social media, and lead generation.
- Attend special meetings, educational sessions and/or assists leadership in ongoing training of team members.
- Assist the Marketing Team in its overall initiatives where applicable.
- Utilize office computer and a host of other software applications such as Microsoft Office Suite, Workfront and/or related or comparable marketing tools and office equipment (copier, fax, etc.). Creative programs include Adobe suite products, Apple motion and final cut pro, Chief Architect, Twin Motion and Evernote.
- Other duties as assigned - specific to role focus or department needs.
Education & Experience Requirements:
- Bachelor's degree (B.A.) or equivalent from four (4) year college or technical school and a minimum of ten (10) or more years related in-field experience, four (4) of which must be in marketing, graphic/creative design and/or communications. Degree in the field of marketing or related field preferred.
- This position requires a strong drive to deliver the ultimate customer marketing experience, enthusiasm for The Villages and all it has to offer, and the ability to problem solve to handle a variety of variables.
- Must exhibit well-developed interpersonal, communication and servant leadership skills. Must be able to communicate orally confidently and effectively, in writing and electronically.
- Must be proficient in Microsoft Office Suite.