Salary: $3,598.67 - $3,993.92 MonthlyLocation : Victoria, TXJob Type: Full TimeJob Number: 201400734Division: AdministrationDepartment: Marketing & CommunicationsOpening Date: 01/29/2025 Position Summary Victoria College is recruiting for a Full-time, Benefits eligible Public Relations & Social Media Specialist . The Public Relations & Social Media Specialist will provide support under the direction of the Marketing & Communications Director, plans and executes a comprehensive public relations and social media strategy that advances the College's mission and goals This position is benefits eligible. For more information on Victoria College's excellent benefits package, click the benefits tab. About Our InstitutionVictoria College (VC) is a vital public community college located in Victoria, Texas and has been a respected community partner in the Crossroads region since 1925 and continues to offer quality, affordable educational opportunities to help our students achieve their dreams. VC offers a variety of high-quality associate's degrees and transfer programs, preparing students for success in their chosen fields. The college fosters a close-knit community, serving approximately 8,200 students across diverse backgrounds and learning styles, including full-time, part-time, online, veterans, and adult learners. VC features five academic divisions:Academic Support & Student SuccessAllied HealthCareer & Technical EducationArts, Humanities, & Social SciencesScience, Mathematics, Engineering, & Physical EducationAdditionally, VC offers various programs through the Academy of Lifelong Learning, catering to the educational needs of the community.Living in the AreaVictoria, a charming city with a population of around 67,000, provides a welcoming and affordable environment. Residents enjoy a variety of benefits, including diverse culinary experiences, a rich cultural scene with museums and art galleries, and ample opportunities for outdoor recreation. Victoria boasts over 50 parks and green spaces, including Riverside Park and Spring Creek Greenway, offering scenic walking and biking trails. The city is well-connected with regional transportation networks, including Victoria Regional Airport and multiple bus services. Victoria's cost of living is significantly lower than the national average, making it an attractive option for students and families alike. Duties & Responsibilities Produces engaging content that builds meaningful connections and encourages engagement among campus and community constituentsPlans, develops, edits, and publishes original, branded content across multiple digital and social media platformsDevelops story ideas, collects information and writes, edits, and distributes news releases, internal communication pieces, and other public relations materialsWrites strategic, creative, clean, and clear copy for webpages and social mediaMaintains an editorial calendar and publishes content according to scheduleAttends campus events and interacts with students, employees, and the public to generate relevant, timely PR contentTakes quality photos and videos for publications and digital communicationsSchedules and coordinates internal and external photography and video services for public relations-related activitiesMonitors all College-recognized social media accounts and provides guidance, training, and assistance to social media administratorsPlans and executes paid digital advertising and social media campaignsDevelops and maintains relationships with traditional and nontraditional media contactsManages media requests in a timely and professional mannerManages projects and tracks progress using a project management software in coordination with other team membersProvides communications and related support as requested, such as drafting talking points, scripts, or speechesAssists with College events, press conferences, meetings, and public appearancesStays up-to-date with current and emerging technologies and trends in social media, design tools, and applicationsParticipates in various marketing initiatives, including advertising campaigns, brand positioning, and event coordinationPerforms other related duties as assigned Qualifications Bachelor's degree in journalism, communications, marketing, or related field required and/or 5-7 years' experience in lieu of degree requirement. 2 years of related experience in social media management, marketing, communications, or public relations preferredExperience using social media publishing, management, and content creation toolsAbility to tell compelling stories through text, emojis, photos, and videosExcellent interpersonal, written, and oral communication skillsExcellent organizational and implementation skills, including ability to meet deadlines, attend to detail, and multi-taskAbility to think critically and research, understand, and explain programs, services, reports, statistical data, policies, and procedures clearly and conciselyFriendly, courteous manner when greeting and assisting internal clients Ability to work independently and on a teamMicrosoft Office experience (especially Word and Outlook)Ability to meet deadlines, work under pressure, and perform multiple tasks and prioritizeMust be flexible and able to respond to opportunities swiftlyAbility to work hours beyond the typical business day, when necessaryFamiliarity with content management systems and project management systems preferred Physical DemandsWhile performing the duties of this job, the employee is regularly required to use hands and fingers to handle controls, key pads, etc. Will be required to sit and reach with hands and arms as well as, sit, stand, walk, push, pull, bend and stoop while lifting boxes of files and displays. The employee will seldom lift and/or move up to 30 pounds while loading office supplies, displays and paper. Specific vision abilities required include close vision, some color vision, and the ability to adjust focus from documents to computer screen. Hearing of light to moderate sound is required by this job. The noise level in the work environment is usually moderate.The following benefits apply to all full-time positions scheduled to work 30 hours or more each week. These full-time positions are also eligible to participate in our TRS retirement plan.Victoria College offers an excellent benefit package for eligible employees that includes group insurance as well as a generous amount of paid time off:Group InsuranceHealth insurance Full-time employees: 100% VC paid; employee pays 50% for dependents Coverage for the new employee/dependents is effective on the 1st of the month following a 60-day waiting periodOptional benefits - available at group rates Coverage for the new employee/dependents is effective on the 1st of the month following hire date Flexible Spending Accounts - health and dependent care Dental Vision Term Life Short and long-term disability Accidental death & dismemberment As an added benefit, Victoria College issues a credit of up to $30 each month to full-time employees to help offset the cost of premiums Supplemental benefits - offered through Globe LifeRetirementParticipation in the Teacher Retirement System is mandatory (ORP option for eligible employees) Currently, the employee contribution is 8.25%. The state and Victoria College, together, contribute 8.25% Social security is deducted each pay period Payroll deduction for 403-b and 457 deferred compensation plans are availableOther Benefits Workers compensation insurance Direct payroll deposit Tuition waiver for benefits eligible employees and their dependents through age 25 Use of the Sports Center which includes treadmills, rowing machines, exercise classes, etc. Technology trainingPaid Time Off Vacation for eligible employees (does not apply to faculty positions). Effective 90 days after start date Full-time employees: 80 hours up to 10 years of service then 120 hours for 10+ years of service Sick leave Full-time employees: accrues at 8 hours each month Developmental and professional leave One week at Thanksgiving Two weeks for Winter Break One week for Spring Break Regular holidays Labor Day Martin Luther King, Jr. Day Good Friday Memorial Day Juneteenth Independence Day Non-faculty employees get Fridays off during the summer
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*Public Relations & Social Media Specialist