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Senior Paid Media Strategist (PPC + Performance Marketing)

Senior Paid Media Strategist (PPC + Performance Marketing)

4 days ago Be among the first 25 applicants

Direct message the job poster from Tribu | Marketing + Advertising + Graphic Design

San Antonio, TX or willing to relocate | Full-time | In-Person

About the Role:

Tribu is looking for a Senior Paid Media Strategist who lives and breathes performance marketing. This is a role for someone who knows how to run paid ads that don’t just look good, but convert. You’ll work with our media buyer and lead digital advertising strategies across Google, Meta, LinkedIn, and more, managing ad budgets, refining targeting, testing creatives, and proving ROI.

You’ll collaborate closely with our in-house Media Buyer to execute paid campaigns across Google, Meta, Pinterest, and LinkedIn, managing ad budgets, analyzing data, and leading strategy across the funnel. While you’ll also touch on other digital marketing areas, paid media will be your main focus .

This is a great opportunity for someone with 3–5+ years of experience in performance marketing. Ideally, in a creative agency environment that thrives on fast-paced collaboration, creative problem-solving, and making data-driven decisions.

Your Core Focus Areas

• Own the paid media strategy for multiple brands, driving results through Google Ads, Meta (Facebook/Instagram), LinkedIn, and Pinterest.
• Plan, build, and manage multi-platform ad campaigns from start to finish, including media plans, audience targeting, ad copy, creative briefs, and landing pages.
• Work with our Media Buyer to execute campaigns, monitor pacing, and make real-time optimizations to maximize ROAS and conversions .
• Lead campaign analysis , delivering reports with insights and next-step recommendations.
• Manage ad budgets from $3K/month to $50K+ depending on the partner.
• Strategize and implement conversion tracking , using tools like Google Analytics, Tag Manager, HubSpot, and more.

Additional Responsibilities (20–30%)

• Support email marketing campaigns and automations (we use Klaviyo, Mailchimp, and more).
• Partner with our SEO and content strategists for integrated performance marketing strategies.
• Collaborate with the design and social teams to ensure paid and organic efforts are aligned.
• Maintain documentation like campaign calendars, performance dashboards, creative briefs , and budget spreadsheets.
• Have 3–5+ years of hands-on experience running PPC and paid social campaigns.
• Have worked in a creative agency (preferred, but not required).
• Are a data-driven marketer with a track record of improving performance metrics across campaigns.
• Can confidently present insights and results to partners and internal stakeholders.
• Write compelling ad copy and understand the power of messaging in performance campaigns.
• Thrive in a fast-paced environment where juggling multiple brands is the norm.
• Have working knowledge of email, SEO, and content marketing, even if paid is your jam.

Tools You’ll Use:

• Google Analytics / Tag Manager / Looker Studio (Data Studio)
• CMS platforms (WordPress, Shopify, Webflow)

What It’s Like at Tribu:

We move fast. We care deeply. We work smart. And we believe in the power of creativity backed by data. If you're passionate about growth, unafraid of trying something new, and looking for a team that feels like a tribe, you'll feel right at home here.

Requirements

• 3–5+ years experience in a performance marketing or paid media role
• Proven ability to manage ad budgets and campaigns across multiple platforms
• Strong analytical skills and experience using data to make decisions
• Based in San Antonio, TX , or willing to relocate
• Prior agency experience (preferred but not required)

Before You Apply:

We’re looking for someone who meets most of the criteria above , If you do, we’d love to hear from you. We value passion, curiosity, and a deep hunger to learn and grow in this field and at Tribu.

Things to Think About Before You Apply to Join the Tribe

Can you keep up? Tribu moves fast. Deadlines don’t wait, and neither do we. We’re a high-energy team juggling multiple projects every day. If you thrive in a fast-paced, always-on environment, you might be our kind of people.

Are you exploring — or ready to dive in? Curiosity is where it all starts, and we love that. But we’re also a place where passion meets purpose. Whether you’re newer to advertising or more experienced, what matters most is that you’re serious about growing in this space, and you already know this is the industry you want to be in.

Are you in it for the long run? We’re big believers in the power of long-term relationships, with our team, our partners, and the work we do. While everyone’s path is different, we’re looking for people who want to grow roots, not just pass through. If you're looking to build something meaningful and lasting, we’re probably your kind of people.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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