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Senior Performance Marketing Manager (Programmatic Advertising) Join to apply for the Senior Performance Marketing Manager (Programmatic Advertising) role at Expedia Group Senior Performance Marketing Manager (Programmatic Advertising) Join to apply for the Senior Performance Marketing Manager (Programmatic Advertising) role at Expedia Group Get AI-powered advice on this job and more exclusive features. This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $155,000.00/yr - $217,000.00/yr Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Performance Marketing Manager (Programmatic Advertising) Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group’s Growth Marketing team is seeking a highly strategic, tech-savvy, and results-oriented Senior Manager to lead the transformation of performance marketing. This individual contributor role is ideal for a hands-on marketer who thrives at the intersection of marketing, technology, and innovation, and is excited to scale marketing channels. You’ll partner closely with a technical lead to automate, scale, and optimize campaigns using AI-driven tools and frameworks. You’ll be responsible for maximizing performance while reducing manual overhead, ensuring that systems are delivering high-quality outputs that align with business objectives. Strong business acumen, an analytical mindset, and the ability to spot when automation gets it wrong, are essential. In This Role, You Will Own and manage one or more performance marketing channels, serving as the business lead responsible for channel strategy, execution, and results. Use AI and automation tools to scale marketing operations—driving efficiencies in campaign management, creative iteration, optimization, and reporting. Collaborate with a prompt engineer/technical partner to develop and refine systems that amplify human decision-making and accelerate marketing velocity. Continuously audit and validate AI-generated outputs to ensure business accuracy, correct errors, and improve model performance through feedback and iteration. Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development. Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic. Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance the future of AI-driven marketing. Contribute to roadmap planning for AI-powered marketing tools, with a focus on scaling, precision, and business impact. Experience And Qualifications 6-8 years of performance marketing experience, ideally in a programmatic or automation-heavy environment. Deep understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity. Strong analytical and problem-solving skills, with the ability to leverage data and AI systems for decision-making. Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes. Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems. High business judgment; able to quickly identify when AI-generated recommendations are off-track and adjust accordingly. Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment. Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Expedia Group by 2x Get notified about new Marketing And Advertising Manager jobs in Seattle, WA . 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