Senior Business Manager, Talent Brand and Marketing
Capital One Financial Corporation - Mc Lean, Virginia, us, 22107![Capital One Financial Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Capital One Financial Corporation
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Overview
Our Talent Brand & Marketing team educates candidates about life at Capital One, our distinctive company culture and values, and our commitments to changing banking—and the communities around us—for good. By enabling data-backed differentiation and competitive advantages throughout our talent brand building and marketing efforts, we authentically grow our employer reputation and build awareness, affinity and pipelines for future hiring needs.
If you want to know about the requirements for this role, read on for all the relevant information.We manage the broad ecosystem of touchpoints required to build awareness and affinity for Capital One as an employer and help candidates make an informed decision to apply to work at Capital One. From candidate research and market intelligence through campaign execution and performance tracking, understanding what candidates need to see, feel and understand about Capital One is central to the work we do.As a Senior Manager, Business Analysis at Capital One, you will apply your strategic and analytical skills to major company challenges. You will lead and team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you'll do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.In this role, you will be the Head of our Marketing Technology strategy. You will lead a team to build and own the agenda encompassing: data infrastructure, reporting and analytics, MarTech capabilities and platforms (such as Salesforce, Google Analytics, and others) to optimize our digital channel optimization (email, paid search, digital display, social, web). You will partner closely with Tech and Product to build your roadmap with the objective to drive more efficiency and effectiveness across the entire Marketing team.General Responsibilities:Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior.Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon.Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One.Product: Partner with product managers to activate product strategy as part of our overall marketing technology architecture.Marketing: Lead direct to consumer marketing efforts for select products, and strategic intent for products distributed through various channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies. Own and execute Marketing Technology strategy to promote data-driven decision making across the full life-cycle experience.Execution: Coordinate across the line of business to manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently.Partnership: Work closely with colleagues across Capital One Talent Acquisition including but not limited to: IT, Recruiting, Operations, Risk, Finance and others to drive improvement in quality, volume, service, and profitability.Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management.Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results.Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment.Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus.Basic Qualifications:Bachelor’s Degree.At least 2 years of experience in quantitative analysis.At least 2 years of experience in qualitative analysis.At least 1 year of experience in people management.At least 1 year of experience in project management.Preferred Qualifications:Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.5+ years of experience in quantitative analysis.5+ years of experience in qualitative analysis.2+ years of experience in people management.2+ years of experience in product development.2+ years of experience in financial modeling.2+ years of experience in economic forecasting.2+ years of experience in project management.Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
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