Director of Product Marketing
Penn Foster - Boston, Massachusetts, us, 02298Work at Penn Foster
Overview
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Overview
Drive the product positioning, messaging and value proposition for all products and services
Plan and oversee the launches of new products and features, and releases of existing products/features, and manage the cross-functional implementation of those plans
Understand and support our sales channels; train on the problems we solve for our buyers and users; drive the creation of sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling sheets and teach them how and when to use it
Obtain insights into customers’ usage of product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data
Understand the competitive landscape—be an expert on our competition, how they are positioned, and how/where our products compare
Collaborate with the demand generation team to develop omni-channel go-to-market campaigns and content that resonates with our target buyer personas at all stages of the sales cycle
Initiate, define and manage market research studies in collaboration with internal and external resources and the product team
Contribute to the strategy and plan to expand product/features to new verticals, new segments organically, or via partnerships
Be the go-to expert for your product areas and go-to-market initiatives, maintaining a deep understanding of the market landscape, trends, competitor capabilities, customer use cases, and buyer needs
Use your creativity and writing expertise to help develop compelling campaign themes, messaging and content (e.g. sales presentations, eBooks, videos, blogs) hitting all stages of the marketing and sales funnel
Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators. Conduct customer and prospect research to understand buyer and user challenges and opportunities
Measure and internally socialize how your activities support revenue growth and customer happiness
Qualifications10+ years of B2B product marketing experience, ideally in B2B SaaS software
Hands-on strategic, analytical leader with experience working in a technology company in high growth mode. Exceptional ROI-tracking skills, able to prove what is—or isn’t—working
Knowledge of B2B SaaS customer buyer journey and how marketing influences different stages in the sales and renewal cycle
Outstanding written and verbal communication skills; comfortable communicating complex technical product information in various formats and channels
Strong content creation skills with a portfolio of work to show
Excellent people and management skills to interact with colleagues, clients, cross-functional teams and third parties
Comfortable using various collaboration, content and user testing tools
Ability to work and thrive in a fast-paced, distributed, technology-focused organization, managing multiple initiatives simultaneously with a positive sense of urgency, ownership and accountability
Proven success working cross functionally and closely with a product team
Experience with commercial real estate, PropTech, or enterprise software a plus
Degree in Marketing, Communications or similar relevant field
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