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*Please note: resume is required for this position.

* Pay Rate *
$93,600 starting salary

SUMMARY: Responsible for conceptualizing, developing and executing digital content strategy across all digital platforms, helping to build the TIRC brand and encourage engagement and traffic from targeted audiences. Responsible for a high level of guest service as described in your departments guest service standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Manage, develop and optimize the digital team content calendar; drive content strategy for web, social, video, paid digital, email, direct messaging, property apps and more
- Translate the TIRC brand into a short- and long-term content strategy, including identifying priority channels and audiences.
- Recruit, lead, and performance manage the social and digital content team, including outside agencies as needed.
- Collaborate on paid and earned amplification efforts and manage campaigns with outside agencies.
- Develop and collaborate on influencer strategy and support the execution of influencer engagement through social channels.
- Oversee website architecture and components to optimize user experience and share timely analytics.
- Create engaging plans to maximize the impact of brand communications, community relations, partnerships and marketing across all digital platforms.
- Develop and leverage a deep understanding of audience demographics and behavior patterns to innovate content and engagement strategies and grow followers.
- Actively manage online reputation by monitoring, influencing, and maintaining the public perception of our business online; collaborate cross-organizationally; identify trends and create action reports for leadership
- Communicate content performance metrics, monitoring engagement and analyzing data
- Create and build relationships with vendors and stay current on industry trends

KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES
Knowledge and Certification
Required:
- 4-year degree in Digital Marketing, Multimedia Design, Social Media Graphic Design and related field and 5 years related experience
- Experience managing a team of content creators
- Proven track record in data-driven content marketing strategy and digital production
- Proven experience with managing a digital budget
- Experience building social media profiles and strategy across all platforms including Facebook, Twitter, Instagram, TikTok, YouTube, and others
- Experience working with agencies, influencers and vendors
- Experience with Salesforce, Exact Target, Craft CMS, Google Analytics and Google Ads
- Proven success in areas such as database marketing, web management and web development
- Knowledge of HTML/CSS, SEO, web UX/UI design best practices

Preferred:
- Digital animation experience
- Editorial content management
- Digital copywriting skillset

Skills
Required:
- Exceptional strategic thinking and execution skills
- Excellent writing and editing skills
- Demonstrated success in project management
- Accurate and detail-oriented
- Highly organized and ability to adapt quickly to changing priorities
- Strong computer skills Microsoft Office, Adobe Creative Suite, CSS, XHTML, XML
- Excellent problem-solving skills

Abilities
Required:
- Ability to follow established dress code policies and practice good personal hygiene
- Ability to interact with guests, coworkers and management in a professional and courteous manner
- Ability to serve both internal and external customers
- Ability to manage projects in a timely and efficient manner

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.