Memebox Corporation
Head of Marketing
Memebox Corporation - Los Angeles, California, United States, 90079
Work at Memebox Corporation
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: General Manager, North America About MBX MBX is a multi-brand Korean beauty and personal care company that is venture-backed and has raised over $200M in funding from prominent investors, including Formation 8, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Based in the US, but with the majority of its operations in Seoul, South Korea, MBX operates a portfolio of K-beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta. The company’s products are developed and manufactured in Korea and leverage the latest K-beauty innovation trends from formulation to packaging. With offices in San Francisco, Los Angeles, Seoul, Shanghai, and Taipei, MBX is proud of its fantastic global team and superb brand portfolio. We invite you to discover our award winning brands: Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni! The Role We are seeking an experienced marketing leader to lead the North America Marketing team. This role will be responsible for developing strategic marketing plans to grow retail sales through new launches, brand animations, and retail marketing strategies. This role will partner directly with our product development teams in Korea to bring new innovation to market. This role will oversee influencer, social, PR, retail marketing, brand marketing, and paid media. The brands under this role’s remit will be Kaja, I Dew Care, I’m Meme, and Nooni. This role will be critical in ensuring the success of Kaja’s launch at Ulta and our multi-brand launch at Target in February 2026—two major strategic initiatives for the company. Additionally, this leader will be responsible for building out a strong team to support our fast-growing business. Core Responsibilities Market, Consumer & Product Innovation Act as the in-house expert on the US beauty market and US beauty consumer to directly influence product innovation and creative development Leverage US trends, US market dynamics and US consumer insights to impact innovation roadmap, creative development and marketing strategy Analyze market segments to determine need gaps in portfolio online and offline, key consumer targets and predict future trends Identify new innovation opportunities, align with US General Manager on the opportunity, then partner with Brand teams to bring product to market Partner with the Brand Development teams in Korea to ensure product concepts, formulas, copy, naming, packaging, etc are relevant for the US customer and competitive within the US market Brand Marketing & Planning Responsible for setting the brand vision, brand strategy and innovation roadmap for the US market for the next 3 years Responsible for every aspect of how the brand is marketed and communicated to the US market Responsible for driving US omnichannel sales growth for all brands through strategic marketing planning and execution Develop, own and execute annual brand marketing plans to ensure brands achieve its annual sales targets; ensure plan is executed in a timely manner Lead the go-to-market strategy and execution for key launches including the Kaja launch at Ulta and the launch of multiple MBX brands at Target Responsible for influencer, social, public relations, retail marketing (including visual merchandising), brand marketing and paid media Lead cross-functional teams to execute brand/launch/retail activations outlined in the brand strategy and marketing plan Responsible for omnichannel content creation & optimization for PDPs, social and paid media Responsible for developing and executing the brand-level media plans Work with our agencies (i.e. PR) for all consumer-led activations (i.e. eventing, press events, etc) Management, Budget & Analysis Build and develop a high-performing team that can support rapid brand and channel growth Responsible for successfully leading and developing members of the team Motivate marketing team towards brand's strategic vision, business objectives and marketing plan Inspire marketing team, and cross-functional teams, with outside of the box ideas, concepts and plans Ensure sales forecast accuracy, track and analyze COGs, and make pricing recommendations for new launches & price increases Responsible for the development, monitoring, reconciliation and review of Marketing budget; partner close with General Manager and sales team to ensure we are hitting our P&L targets Responsible for monthly forecasting and actualizing retail sales by brand and by retail sales channel Minimum Experience and Skills Experience working in marketing within the beauty is strongly preferred Experience working with omnichannel retailers in a marketing function is strongly preferred Experience working on visual merchandising strategy, planning and execution is strongly preferred Minimum of 10+ years of progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses Exceptional financial acumen required including proven successful experience with budgeting and P&L management Proven leadership skills including the ability to lead, motivate, and develop team members Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories Proficiency in G-Suite, PowerPoint & Excel Competitive compensation Monthly allowance for both cell phone and internet Unlimited Paid Time Off + Paid Company Holidays Location
: Hybrid (Mon - Thu in office) Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Cosmetics Referrals increase your chances of interviewing at Memebox Corporation by 2x Get notified about new Head of Marketing jobs in
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: General Manager, North America About MBX MBX is a multi-brand Korean beauty and personal care company that is venture-backed and has raised over $200M in funding from prominent investors, including Formation 8, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Based in the US, but with the majority of its operations in Seoul, South Korea, MBX operates a portfolio of K-beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta. The company’s products are developed and manufactured in Korea and leverage the latest K-beauty innovation trends from formulation to packaging. With offices in San Francisco, Los Angeles, Seoul, Shanghai, and Taipei, MBX is proud of its fantastic global team and superb brand portfolio. We invite you to discover our award winning brands: Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni! The Role We are seeking an experienced marketing leader to lead the North America Marketing team. This role will be responsible for developing strategic marketing plans to grow retail sales through new launches, brand animations, and retail marketing strategies. This role will partner directly with our product development teams in Korea to bring new innovation to market. This role will oversee influencer, social, PR, retail marketing, brand marketing, and paid media. The brands under this role’s remit will be Kaja, I Dew Care, I’m Meme, and Nooni. This role will be critical in ensuring the success of Kaja’s launch at Ulta and our multi-brand launch at Target in February 2026—two major strategic initiatives for the company. Additionally, this leader will be responsible for building out a strong team to support our fast-growing business. Core Responsibilities Market, Consumer & Product Innovation Act as the in-house expert on the US beauty market and US beauty consumer to directly influence product innovation and creative development Leverage US trends, US market dynamics and US consumer insights to impact innovation roadmap, creative development and marketing strategy Analyze market segments to determine need gaps in portfolio online and offline, key consumer targets and predict future trends Identify new innovation opportunities, align with US General Manager on the opportunity, then partner with Brand teams to bring product to market Partner with the Brand Development teams in Korea to ensure product concepts, formulas, copy, naming, packaging, etc are relevant for the US customer and competitive within the US market Brand Marketing & Planning Responsible for setting the brand vision, brand strategy and innovation roadmap for the US market for the next 3 years Responsible for every aspect of how the brand is marketed and communicated to the US market Responsible for driving US omnichannel sales growth for all brands through strategic marketing planning and execution Develop, own and execute annual brand marketing plans to ensure brands achieve its annual sales targets; ensure plan is executed in a timely manner Lead the go-to-market strategy and execution for key launches including the Kaja launch at Ulta and the launch of multiple MBX brands at Target Responsible for influencer, social, public relations, retail marketing (including visual merchandising), brand marketing and paid media Lead cross-functional teams to execute brand/launch/retail activations outlined in the brand strategy and marketing plan Responsible for omnichannel content creation & optimization for PDPs, social and paid media Responsible for developing and executing the brand-level media plans Work with our agencies (i.e. PR) for all consumer-led activations (i.e. eventing, press events, etc) Management, Budget & Analysis Build and develop a high-performing team that can support rapid brand and channel growth Responsible for successfully leading and developing members of the team Motivate marketing team towards brand's strategic vision, business objectives and marketing plan Inspire marketing team, and cross-functional teams, with outside of the box ideas, concepts and plans Ensure sales forecast accuracy, track and analyze COGs, and make pricing recommendations for new launches & price increases Responsible for the development, monitoring, reconciliation and review of Marketing budget; partner close with General Manager and sales team to ensure we are hitting our P&L targets Responsible for monthly forecasting and actualizing retail sales by brand and by retail sales channel Minimum Experience and Skills Experience working in marketing within the beauty is strongly preferred Experience working with omnichannel retailers in a marketing function is strongly preferred Experience working on visual merchandising strategy, planning and execution is strongly preferred Minimum of 10+ years of progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses Exceptional financial acumen required including proven successful experience with budgeting and P&L management Proven leadership skills including the ability to lead, motivate, and develop team members Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories Proficiency in G-Suite, PowerPoint & Excel Competitive compensation Monthly allowance for both cell phone and internet Unlimited Paid Time Off + Paid Company Holidays Location
: Hybrid (Mon - Thu in office) Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Cosmetics Referrals increase your chances of interviewing at Memebox Corporation by 2x Get notified about new Head of Marketing jobs in
Los Angeles, CA . Vice President Integrated Marketing - Goldenvoice
Los Angeles, CA $303,000.00-$405,000.00 13 hours ago Santa Monica, CA $250,000.00-$280,000.00 5 days ago Culver City, CA $166,100.00-$274,600.00 2 days ago Hawthorne, CA $166,100.00-$274,600.00 1 week ago VP Brand Marketing -Sony Pictures Television Studios
Culver City, CA $191,000.00-$250,000.00 1 week ago Vice President, Brand Marketing -Sony Pictures Television Studios
Senior Director/VP of Integrated Marketing
Santa Monica, CA $130,000.00-$180,000.00 2 weeks ago West Hollywood, CA $115,280.00-$172,920.00 1 week ago VP of Marketing and Communications - The Next Big Thing: Waterless Beauty
Vice President Integrated Marketing - Goldenvoice
Los Angeles, CA $200,000.00-$255,000.00 2 hours ago Vice President of Brand & Communications
Commerce, CA $300,000.00-$340,000.00 1 week ago Los Angeles, CA $150,000.00-$275,000.00 1 month ago Head of Growth (Fashion & Tech background)
Burbank, CA $210,000.00-$390,000.00 2 months ago Senior Vice President, Consumer Digital & Influencer Marketing
Los Angeles, CA $144,000.00-$225,000.00 14 hours ago Executive Director, Marketing & Communications
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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