Manager, Corporate Communications & PR Job at UPSIDE Foods in Ber...
UPSIDE Foods - Berkeley, CA, United States, 94709
Work at UPSIDE Foods
Overview
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Overview
- Play a key role creating visibility, authority and love for the UPSIDE brand with target consumers
- Support the execution of comprehensive consumer-facing marketing and public relations strategies that align with business goals.
- Develop and manage media relations, including writing and distributing press releases and pitching compelling media opportunities.
- Manage all consumer communications planning, PR, social media, and building influencer networks.
- Execute consumer facing brand activations and events.
- Earned Media
- Build and maintain strong relationships with media contacts, editors, influencers, and thought leaders to secure ongoing positive coverage.
- Craft and pitch compelling stories to national, regional, and trade outlets that resonate with key audiences.
- Manage media requests, interviews, and press inquiries, ensuring consistent and cohesive messaging.
- Identify and execute expert and media partnerships.
- Influencers, Digital and Social Media
- Develop and complete influencer marketing campaigns that align with brand messaging and objectives.
- Identify, negotiate, and maintain relationships with influencers, ensuring alignment with brand values.
- Track and analyze the performance of influencer campaigns, optimizing strategies for maximum impact.
- Collaborate with influencers to create authentic, engaging content that resonates with target audiences.
- Develop and implement a robust social media strategy to enhance brand visibility and engagement across various platforms.
- Create and Maintain Social Media Calendars.
- Create, edit, and share engaging content daily on our social media accounts.
- Maintain a Company Blog.
- Oversee all aspects of our social media accounts (Facebook, Instagram, YouTube, Twitter, Pinterest, TikTok, LinkedIn, Etc.).
- Focus on growing and communicating with followers and responding to queries in a timely manner.
- Public Relations
- Manage PR send-outs, including media kits, PR packages, and product samples, ensuring they’re delivered on time and in line with brand standards.
- Oversee the development and distribution of press releases, media kits, and communication materials.
- Identify, develop and submit awards in relevant thought leadership and product categories.
- Support with press and messaging briefing materials and work internally and externally to drive PR coverage.
- Strategy and Storytelling
- Monitor media coverage, analyze PR campaign performance, and provide insights and recommendations for future initiatives.
- Stay on top of cultural trends, media shifts, and competitor activities to ensure the brand remains relevant and cutting-edge.
- Monitor, evaluate and measure the media presence and performance of OpenTable, including reporting results to internal stakeholders.
- Support the ideation, scoping and management of creative campaigns, events, and projects across communications and brand marketing.
- Support with the management and day-to-day contact with our external PR agency partners.
- Pulling and analyzing data to support PR activities and working with external partners to develop research and surveys that can support cross-market and cross-brand PR campaigns.
*Pay may vary depending on factors including job-related knowledge and skills.
- Stock options for all full-time incoming team members!
- 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
- Pet insurance for your furry family members!
- Unlimited PTO
- Employee Engagement Council
- Company-sponsored learning & development opportunities