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We are looking for a Product Designer with a strong user-centered design approach to join our client’s Marketing Team. The Product Designer will support the implementation of comprehensive brand strategies for four online public schools. In this role, you’ll design visually impactful experiences that enhance the student journey, from initial awareness to enrollment. You’ll collaborate with marketers, copywriters, and developers to craft cohesive, intuitive designs for online campaigns, web properties, and digital platforms that resonate with prospective students.

Essential Functions:

• Design Creation: Conceptualize and design digital assets including websites, landing pages, email templates, advertisements, social media graphics, and more to support marketing campaigns.
• User-Centered Design: Focus on creating designs that are both aesthetically appealing and user-friendly, ensuring a seamless experience for prospective students as they navigate through educational offers, course details, and sign-up processes.
• Collaboration: Work closely with marketing, product, and development teams to align design solutions with strategic objectives and ensure a cohesive brand experience across all touchpoints.
• Brand Consistency: Ensure that all marketing design assets align with our brand guidelines, maintaining consistency in visual design, typography, color schemes, and overall brand aesthetics.
• UX/UI Design: Create wireframes, prototypes, and high-fidelity mockups that drive positive user experiences across web and mobile platforms. Apply best practices in UX and UI design to maximize usability and conversions.
• A/B Testing & Optimization: Assist with the creation and iteration of design elements for A/B testing, ensuring optimization of landing pages, emails, and ads to improve engagement and conversion rates.
• Analytics-Driven Design: Collaborate with the data and marketing teams to analyze user data and insights, using this feedback to inform design iterations and improvements.
• Market Research: Stay informed on current design trends, industry best practices, and emerging technologies in digital marketing and product design to keep our designs fresh, innovative, and competitive.
• Cross-Platform Design: Ensure designs are optimized for multiple devices, including desktops, tablets, and smartphones, providing a consistent experience across all channels.

Minimum Required Qualifications:

• Experience: Minimum 5 years of experience in product design, digital design, or UX/UI design, with a strong portfolio demonstrating design work in digital marketing, e-learning, or a related field.
• Design Tools Expertise: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, Sketch, or similar platforms.
• Understanding of UX/UI: Strong understanding of user-centered design principles, wireframing, prototyping, and creating responsive web and mobile designs.
• Portfolio: A portfolio that showcases a variety of design projects, ideally including marketing or educational web design, landing pages, and digital ads, with a focus on user experience and conversion optimization.
• Collaboration Skills: Strong communication skills and experience working within cross-functional teams (marketing, development, product, etc.) to bring design projects to life.
• Attention to Detail: Exceptional attention to detail in both visual design and user experience, ensuring that designs meet both functional and aesthetic goals.
• Problem-Solving Mindset: Ability to approach design challenges with creativity, strategic thinking, and a focus on business goals.
• Agile Workflow: Experience working in an agile environment and ability to iterate quickly and manage multiple projects simultaneously.

Desired Skills:

• Marketing Knowledge: Understanding of conversion rate optimization (CRO) and how design impacts lead generation and user engagement.
• Analytics Tools: Experience with analytics platforms like Google Analytics, Hotjar, or similar tools to inform design decisions based on user data.
• Motion Design: Familiarity with animation or motion graphics for digital ads or promotional content is a plus.

The target hiring compensation range for this role is $43.00 to $50.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.