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Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

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The Senior UX Researcher at Lennar will focus on enhancing the internal sales associate experience through comprehensive field research and usability testing, particularly of internal tools like Salesforce. This role requires a deep understanding of UX best practices, research methods, and the ability to independently translate business needs into actionable insights and detailed reports.

This position will employ a variety of UX documentation and analysis tools to investigate sales associate behaviors, customer journeys, and website usability. This role demands a combination of evaluative and generative research skills, an entrepreneurial spirit, and a minimum of 3-5 years of experience in a similar role.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

• Conduct Field Research and Observations: Perform in-depth field research and observations of sales associates in call centers and community locations to understand their experiences and challenges.

• Perform Usability Testing: Execute usability testing and evaluation of internal tools and software, particularly focusing on the Salesforce experience, to identify areas of improvement and ensure intuitive use.

• Develop and Execute Research Plans: Understand and translate business requirements into comprehensive research plans, create hypotheses, execute these plans, and write detailed reports on the findings.

• Produce UX Documentation: Generate key UX documents such as Mind Maps, Customer Journey Maps, Empathy Maps, Affinity Diagrams, Feature Audits, Task Flows, survey documents, and Excel reports.

• Formulate and Test Hypotheses: Regularly formulate hypotheses based on website

• analytics and customer feedback, and appropriately test them to drive conversion and improve user experience.

• Perform Evaluative and Generative Research: Conduct a combination of evaluative and generative research studies on Lennar’s digital tools and websites to continuously improve user experience.

• Leverage Analytics Tools: Utilize analytics tools like FullStory, Hotjar, and Google Analytics, and employ quantitative techniques to measure UX goals, determine opportunities, and support product decision-making.

• Assist with Customer Persona and Journey Creation: Help in ongoing efforts to create and refine customer personas, customer journeys, and investigate buyer behavior to ensure a comprehensive understanding of the user base.

Requirements

• • Degree in Human Computer Interaction, Cognitive Sciences, or related discipline.

• • At least 3-5 years of experience in User Experience, Product Design, or a related discipline as a UX researcher, preferably for a national level website or digital product.

• • Experience must include a mix of both qualitative and quantitative research methods and report writing.

• • Demonstrated competency conducting field research and observations in various environments.

• • Proficiency in usability testing and evaluation of internal tools and software, with a particular focus on Salesforce or similar platforms.

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the Senior UX Researcher to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This is a position which requires the Senior UX Researcher frequent walking, standing, and climbing of stairs in/around homes, models and properties.

Must also have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. Additional Requirements: These qualifications address additional attributes that will enhance the Associate's ability to perform a particular function, but that are not required.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.